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Study on Series Picture Books of Mcdull and Mcmug

Author: FuWenZheng
Tutor: WuYongHang
School: Zhejiang University of Technology
Course: Fine Arts
Keywords: Picture Book McDull Mcmug Hong Kong Cultural Graphic Design
CLC: J205
Type: Master's thesis
Year: 2010
Downloads: 279
Quote: 0
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Abstract


Due to the change in the habits of Reading Pictures Reading, modern society a gradual increase in demand for image reading publications, set off a wave of picture books books read around. The development of China's picture books from the beginning of the children's picture books, extended to the field of adult. Picture books books Mainland gradual introduction of foreign as well as Hong Kong and Taiwan, the McDull series Mcmug two anthropomorphic pig as the protagonist, tells the story of the life and dreams of the civilian sectors. Content distinctive, rich local culture, children and adult readers alike. The flexible form of the illustration, a wide range of subject matter, rich layers of story connotation. This series of picture books Creation issued time span, growth has a strong representation in the form of the formation of a larger social influence. In this paper, the research methods of literature analysis and image analysis, to explore the works of the McDull series of picture books Mcmug picture books from 1992 to May 2009. The purpose of this study is to understand the background and history of the creation of of McDull Mcmug series of picture books to explore the characteristics of graphic design style of the series of picture books, as well as in-depth study of local characteristics and creative ideas, and analyze the success of the series of picture books reasons. McDull Mcmug works of a series of picture books based in Hong Kong, combined with the characteristics of the times the performance of Hong Kong's unique social features graphic of cooperation, picture books issued in the course of nearly two decades, continues to introduce new graphic creation by personal experience at home and abroad painters and scholars. The same time, the graphic design diverse, flexible, form and content interaction, contradictions and interactive techniques, and visual form has the characteristics of film language and mechanical reproduction aesthetics. And Hong Kong-style language, Civic and civilian life reflects the rich local cultural characteristics, along with a deep human connotation, to show the bright side of humanity and poetic temperament. The the elastic story design with multi-channel commerce features rich emotional appeal, as well as real-life meeting point, to attract a multi-level audience. The picture books as a successful example, can provide readers resonate with the space of imagination to create a bi-directional reading experience. Successful business planning and ongoing adjustment, with a typical reference.

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