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The Packaging Re-design of Yuanlinqing Wine

Author: ZhuNa
Tutor: QiuHong
School: Central South University for Nationalities
Course: Art of Design
Keywords: Packaging redesign Garden green wine Health wine
CLC: J524.2
Type: Master's thesis
Year: 2010
Downloads: 130
Quote: 0
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Abstract


\The packaging also left a deep impression on the minds of consumers. But with the development and progress of society, \rebranding advantage to consolidate and expand the market strategy is an important subject. Wine packaging design packaging design has a typical and representative design practice activities, its significance is to help enhance the consumer value of products, increase product sales, brand image, reflecting the connotation of the wine culture and inspire consumers sense of identity and the desire to further attract potential consumers. \packaging effect, create more economic benefits. This subject is a study based on the practice of \My topics designed to carry out before the first access to a lot of literature, to understand the culture of health wine; followed by \consumption situation, the status of health wine market packaging market research and analysis, summed and compared to other health wine packaging design, garden green \health wine packaging design lessons from each other, well well prepared for the next \targeted packaging redesign. The first part of the article introduces the research background and significance, summarizes the main research methods; second part provides an overview of the history and culture of the health wine, and describes the types of domestic health wine garden green health wine third part analyzes the evolution of the domestic wine packaging visual design, as well as domestic health wine packaging design problems in the process and effectiveness; The same time, the original garden green \The fourth part introduces the author of \structure, color and other design elements to reflect and to deliver the good quality of the product, its lay a solid foundation to establish the characteristics of the brand \

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Package
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