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Study on Tourism Product Development Policies of the Urban Ruins Musaeum Park Based on the Theory of Experience Economy

Author: HuDaKai
Tutor: AiJin
School: Southwestern University of Finance and Economics
Course: Tourism Management
Keywords: Visitor Experience Urban Ruins Museum Park Tourism products tourist satisfaction Post-visit Behavioral Intentions
CLC: F592.7
Type: Master's thesis
Year: 2010
Downloads: 630
Quote: 1
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Abstract


The Experience Economy is the fourth stage of economic development after economy, industrial economy and service economy. The travel experience attribution determines the tourism industry must take the forefront in other industries to meet the needs of visitors experience, while experience economy in the world caused by the arrival of a strong response. With the advent of the era tourist experience, visitors are no longer satisfied with traditional tourism.They begin to pursuit more unique and profound experience of travel. Therefore, many scholars and businesses pay more attention to the tourism product on how to provide the best visitor experience.This paper selected category of Urban Ruins Museum Park (URMP) as a study. Building elements of visitor experience based on the angle of tourist sites like museums parks in this city of tourism products, In this paper, proposing the promotion of linkages between these three models that the visitor experience, visitor satisfaction with the decision to promote a benign visitor follow-up behavioral intention, from the visitor experience, visitor satisfaction and visitor follow-up behavioral intention. Established with the museum experience, environmental experience, facilities, experience, service experience and experience the five elements of the activities of the city like museums, parks site visitors to experience tourism product structure model. To verify the model in conjunction with the museum park in Chengdu, such as Wuhouci. Finally, Creating and experiencing the facilities for transformation base on urban sites like museums, parks tourism products to experience the environment, to experience the activities of design, experience, service improvements and improve the five aspects of the museum experience in a targeted manner proposed based on site visitors to experience the city like museums, tourist products the development of countermeasures and suggestions.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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