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Su Zhou MY Building Design Institute Strategy Development Research and Countermeasure Research

Author: QiangWei
Tutor: LiXiaoFeng
School: Suzhou University
Course: Business Administration
Keywords: Architectural Design SWOT model Strategic objectives Overall strategy Competition
CLC: F426.92
Type: Master's thesis
Year: 2010
Downloads: 152
Quote: 0
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Architectural design industry , is the traditional intelligence-intensive and knowledge-intensive services, in China's economic construction plays an important role. In China formally joined the WTO, the well-known design firms gradually developed into the Chinese market , which is the ongoing structural transformation of the domestic design companies , resulting in a great deal of pressure . Our ability to establish and maintain long-term competitive advantage lies in the possibility of establishing a strength for their own development strategies and environmental requirements . MY Suzhou Institute of Architectural Design was founded in 2003 by the institution transformed from a stock company , its predecessor was founded in 1978 in Suzhou City Housing Authority Design Studio . As a country with three years of development history of service companies , faced with the question entirely to the market , you need a strategic management theory and method of enterprise development strategy. This paper describes the research background and significance , established the research content . Summary of the enterprise strategic management theory and Architectural Design Institute Suzhou MY situation described , based on the SWOT analysis of the strengths, weaknesses, opportunities and challenges of four factors. MY Suzhou Institute of Architectural Design for the development of strengths, weaknesses, opportunities and challenges of evaluation , based on the analysis of the development of Suzhou Institute of Architectural Design MY strengths, weaknesses , opportunities and challenges of the portfolio strategy . MY finalized Suzhou Institute of Architectural Design development of strategic objectives . And for this, put forward the corresponding policies and development strategies implementing measures . At present , the domestic architectural design institute strategic research references not more. The author tries to Architectural Design Institute in Suzhou MY experience and decades of architects led by four years of management experience , combined with his own theory of learning strategy , the future development of the company's own proposals with a view of Suzhou MY architectural Design development can provide a valuable reference . Along with social progress , the process of globalization accelerates, the development of service marketing theory , this paper some of the analyzes, opinions, and measures need to be constantly improved and perfected. Owing to time constraints and the limited knowledge the author , the text deficiencies and omissions , but also urge readers to criticism.

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