Dissertation > Excellent graduate degree dissertation topics show

SEM-Based Research on the Micromodel of Tcsi in China

Author: WangDanDan
Tutor: ChenYaoHui
School: Nanjing University of Finance and Economics
Course: Statistics
Keywords: Customer Satisfaction Index Structural Equation Model TCSI Micromodel Reliability Analysis
CLC: F274;F626
Type: Master's thesis
Year: 2010
Downloads: 200
Quote: 1
Read: Download Dissertation

Abstract


Customer Satisfaction has gradually become the soft index adopted around the world to measure people’s happiness .In China,the major companies, related industry and government are all doing practice and carrying research on Customer Satisfaction. Customer Satisfaction’s study based on the products or service people already brought or want to buy,through quantifing customer’s evaluation at all levels and of all kinds, Customer Satisfaction index will be obtained as composite economic indicator.The study of TCSI is one kind of CSI researchs,because of the speciality of TCSI,the study of TCSI in China started late,however, with formation of telecommunication industry competition pattern in our country,telecommunication industry development pattern becoming changing from monopoly to opencompetition. The core competition increasingly relies on competitive advantage of service. Customer satisfaction on telecommunication has a direct effect on its competition. What kind of index system and quantitative model should be established all sidedly and pointedly to analyze the influence factors of telecom customer satisfaction,and on this base ,which method should be used to count the score of every influence factors ,that is quantitative analysis on telecom customer satisfaction,and it is also lay the foundation for putting forward the measures and marketing strategy to improving telecom customer satisfaction.At first,this thesis reviewed the theoretical principle of CSI evaluate modle, discussed the CSI evaluate modle both here and abroad. At the same time through following the tracks of CSI study ,the writer found that nowadays most of the CSI evaluate modles of our country are macromodles,the micromodels are seldom.But the micromodels is very important to companies, in practise research,only individual model concerned company can help administrators to recognize and learn more about itself. Thinking from this vision,TCSI micromodel is build in this thesis,and it is the innovation of this thesis as well.Secondly, SEM method is used to build the TCSI micromodel,through the research on TCSI micromodel,the analysis draws conclusion that the main influences on telecommunication Customer Satisfaction are company image, communication quality,and charge service. During this process,SEM parameter estimation method also be discussed,and the theoretical foundation and stages of modeling of Lisrel also introduced .At last, through empirical study on TCSI of Huaian Mobile of Jiangsu provenice,the score of TCSI is worked out and the main influnces of TCSI also be found.Then the strategies and advices optimizing and improving the telecommunication service are brought forword .

Related Dissertations

  1. Research on Effect Relationship of the Innovation Resources Environment, Technological Innovation Capability and the Innovation Performance,F273.1
  2. Research on County Service Support System in Hebei Province Based on Life Cycle,F224
  3. Ozone disinfection equipment reliability analysis and design,TH771.4
  4. EMU bogie bearing reliability analysis and fault diagnosis technology research,U269
  5. Reliability Analysis for the Equal Vavle Used in Shanghai Metro Line 1 DA01 Vehicles,U270.35
  6. Reliability Analysis and Fatigue Analysis for CNG Storage Gas Pressure Vessel Using Finite Element Method,TH49
  7. Democracy Discusses Method and Application in Doing Wind,D630
  8. The Empirical Analysis of Factors Effecting Online Shopping Customer Satisfaction Index in C2C Mode,F724.6
  9. Zhongshan Road, Guangzhou BRT System Customer Satisfaction Survey,F572;F224
  10. Employment Service Customer Satisfaction Index (CESSI) Model and Its Application,F249.2;F224
  11. Research of the Teaching Satisfaction of University.,G642.4
  12. Liaoning Province, Customer Satisfaction Index Model of secondary education,G635.5
  13. Liaoning Provincial Primary Education Model of Customer Satisfaction Index,G629.2
  14. Perspective Based on Customer Satisfaction XX Branch of China Merchants Bank Credit Card Marketing Strategy,F832.2
  15. Study on the Key Factors and Mechanism of Global City Innovation System Based on Structural Equation Model,F224
  16. Research on Customer Loyalty of Telecom Operators’ Maintenance Outsourcing Service: Shenzhen,F626
  17. Research on Firm Growth Route and Influencing Factors,F224
  18. Questionnaire for Psychological flexibility and its preliminary application,B841.7
  19. Study on Vertical Coordination and Cow Breeders’Quality Control in Nanjing,F322
  20. Structural Optimization and Reliability Analysis of Handling and Aligning Robot,TP242.3
  21. The Empirical Study of the Relationship between Money-laundering and Predicate Offenses on Public Officials,D917

CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
© 2012 www.DissertationTopic.Net  Mobile