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Real estate project planning is the real estate business for the new project concept, design , evaluation and optimal selection process. It enables accurate business decisions and avoid deviation project operations , enhance the competitiveness of enterprises and enhance their own management innovation, effective integration of resources to make it a real estate project advantages . The project development process, unify thinking company , streamline collaboration between various departments within and outside the company , improve management efficiency, to determine project requirements and standards , a clear focus on project development and other aspects of the difficulties and will play an active role in the pre-control . So how to make a good real estate project management, planning, real estate companies get more and more attention and research , in order to maximize efficiency and benefit both the operation standardization . Firstly, the project management planning theory, from a developer's point of view, the real estate project management planning in the Project location' dissertation">Project location analysis and selection, project positioning , marketing strategy, construction management, planning content, structure, elaborate , introducing its structural characteristics , the preparation requirements ; then , through specific examples of real estate development projects , the project market competitive analysis , SWOT analysis, determine the project's client positioning, product positioning , price positioning and image ( brand ) positioning ; develop a marketing strategy project and construction management programs ; determine the project management objectives , process control and difficult to identify the key points, and proposed response options. Practice has proved that the project plan to achieve the desired effect, to ensure the successful operation of the project .
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