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Chengdu residents living environment satisfaction Influencing Factors

Author: WuXiaoRui
Tutor: ZhuMin
School: Southwestern University of Finance and Economics
Course: Marketing Management
Keywords: Chengdu Residential Resident Living environment Satisfaction
CLC: F293.3;F224
Type: Master's thesis
Year: 2010
Downloads: 596
Quote: 1
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Abstract

Housing as a basic subsistence, the people's livelihood. Housing problems have become increasingly widespread attention, has become China's social and economic play the major issues. Satisfaction with the living environment is to evaluate and measure an important indicator of the quality of life, the living environment directly determines people's basic needs and development needs an extent that it reflects people's overall quality of life. At present, more and more real estate to open. Develop business to improve the living environment recognizes the importance of satisfaction, but in our country, the academic research is very active for customer satisfaction, while satisfaction with residential living environment is still a lack of systematic The theoretical and empirical analysis. As the living environment to promote satisfaction management foundation, quantifying the living environment satisfaction has become an urgent requirement of real estate enterprises. Improve the living environment is not only the satisfaction of building a harmonious society, the development of the real estate business and also has important economic significance. This article from the perspective of ordinary residential users, combined with the existing residential customer satisfaction theory Chengdu living environment satisfaction model, try a new perspective to the value of the mining model to explore the residential living environment satisfaction, Specific research are: 1, introduced the situation of urban residential development and analysis of urban residential living environment satisfaction necessity for the establishment of the living environment of urban residential satisfaction model of vision. According to the existing literature on the object of this paper is to study residential living environment and residential users has defined that the difficulty lies in this article intends to break through the living environment satisfaction model construction and analysis of the factors affecting the use of theoretical research and normative analysis of the combination research methods, the book summarizes the theoretical innovation and practical significance. 2, based on pre-living environment satisfaction related to theoretical results, summarizes the current literature on the living environment, satisfaction and satisfaction with the living environment related research, pointed out that the present study the common characteristics and shortcomings, on this basis, that the this paper will be further in-depth research directions that theoretical research and empirical analysis will be improved by combining satisfaction index build, while analysis of the improved method of universal significance. 3, based on previous research, examine residential living environment satisfaction connotation and characteristics of this evaluation to determine the principles of selection, based on the current residential living representation of environmental factors perspectives, learn from research and practical experience, combined with the characteristics of China's urban housing residents and research the actual operability, the author initially developed living environment satisfaction evaluation index system. The model consists of eight structural variables, namely the built environment, neighborhood environment, regional environment, sales price, corporate image, users complain and migration. 4, in order to facilitate empirical analysis modeled the relationship between the variables in the corresponding construction and Basis, interpretation of the model structure variables and observed variables, depending on the scope of application and thus the formation of adaptive adjustments to improve measurement scale, and this study survey design are introduced. 5, according to the survey data on residential satisfaction model to study the living environment, the use of AMOS17.0 and SPSS17.0 statistical package overview and analysis of survey data sample data quality, reliability analysis through data reliability test, and residential living Environment Satisfaction Questionnaire indicators rationality and reasonableness of inspection, the living environment of urban residential satisfaction model adjustment and analysis, including exploratory factor analysis, confirmatory factor analysis, model fitting and correct and presented in front of a variety of research hypotheses. Thus proving living conditions of urban residential satisfaction model is established. 6, the study conclusions and summarized, pointing out the limitations of this study and future research directions. Through the above analysis, based on the relevant theoretical research, this paper the following conclusions: 1, model reveals the living environment of Chengdu satisfaction main factors. Before living environment satisfaction research focuses on the satisfaction of living environment, by summarizing the relevant literature, the living environment mainly from the built environment, regional environment and the neighborhood three categories. Based on the literature and empirical research, the establishment of the living environment in Chengdu satisfaction model, using structural equation model validation of structural relationships between variables, revealing the satisfaction of the living environment of the main factors. The results showed that: the built environment, neighborhood environment, regional environment and corporate image were satisfied with the living environment positively related to the built environment, neighborhood environment and a positive correlation between corporate image. Showed that: improve the built environment and residential neighborhoods of the enterprise has greatly improved the image of the role of regional environment and housing prices is a strong positive correlation. By improving the living environment and improve the corporate image three features can improve the living environment of satisfaction. 2, through design verification scale Chengdu living environment satisfaction relationships among variables. This paper exploratory factor analysis and confirmatory factor analysis showed that the model for all variables in the factor explaining the degree. Studies show that: overall satisfaction were living environment and the Built Environment, neighborhood relations, regional environment was a positive correlation between corporate image and regional environment has a positive correlation between perceived price. Satisfaction with living conditions while the migration has a strong decisive role. The results demonstrate satisfaction between observed and structural variables and the relationship between the observed variables and interaction strength. 3, the living situation in Chengdu and the main factors affecting buyers were analyzed. This survey focused on young consumers, on the whole, the current living conditions in general are more satisfied, but the living environment as satisfaction with various aspects of differences. Most of the existing housing area residents are not satisfied with an ideal living area concentrated in the 90 to 120 square meters. While most buyers three factors affecting the choice of men and women are more different sexual performance, affect male buyers three main factors: location, environment and prices; while women were selected location, environment and traffic convenience. It also reflects the man in the purchase process than women pay more attention to some practical benefits. The innovation of this study include the following aspects: 1, residential building in urban living environment satisfaction model. This paper presents and examines the living environment of Chengdu residential satisfaction model, empirical analysis results show that the model has some applicability. 2, the system of the living environment for urban living environment Satisfaction. This article from the perspective of urban living environment characteristics of the living environment satisfaction, integrated built environment, neighborhood environment, regional environment and corporate image as an urban residential living environment for residents of the direct drivers of satisfaction, systematic study of several factors on the satisfaction of these degree of. Through theoretical and empirical analysis reveals the impact of urban residential satisfaction with the living environment of the main factors. 3, the introduction of corporate image and migration were living environment for urban residential satisfaction causes and consequence variables. Developer strength and image is an important consideration for consumer purchase, it will to some extent affect consumer satisfaction, this article will do a detailed analysis and discussion. Secondly, migration is an expression of customer complaints can be used as a measure of customer satisfaction. Therefore, this paper attempts to introduce corporate identity and migration as the cause of the model variables and outcome variables, and verify its feasibility. 4, using structural equation modeling to analyze residential living environment satisfaction factors. Residential' dissertation">Residential satisfaction research stage, the main use of AHP and fuzzy comprehensive evaluation method, this paper AMOS17.0 and SPSS17.0 statistical software for survey data analysis. This approach can improve the reliability and validity of the model, and the model for real-life satisfaction survey more convincing.

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