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Research on Market Environment and Development Strategy of White Marble in Shiwo Town Fangshan District

Author: ZhangDi
Tutor: AnHaiZhong
School: Chinese Geology University (Beijing)
Course: Management Science and Engineering
Keywords: White marble The Shiwo town Market condition Development strategy
CLC: F426.92
Type: Master's thesis
Year: 2011
Downloads: 51
Quote: 0
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Abstract


Even in the process of development of human society as a whole in China, the stone are the most important resource, but also one of the basic building decoration resources and an important symbol of social civilization and progress in the country's economic development and modernization plays an irreplaceable and important role. The white marble is pure white marble, is a limestone form of embedded flash crystal, crystal white, pale color, giving a spotless, solemn beauty. Beijing of Fangshan District Shiwo town the white marble mineral resources known. Exquisite carving skills of its craftsmen, creating countless brilliant, in more than 20 countries and regions, the white marble stone processing building projects are implemented by the town of Shiwo stone enterprises. In recent years, with the warming of the international market and the development of stone industry in China, some experts and scholars gradually started to pay attention to China's stone market, certain research and discussion in the international stone market trend. However, in these studies, mostly just a stone market, or simply list the foreign experience and some practice, little research analysis for the the stone market environment and development strategies, is the lack of white marble products. Overall, the prevalence of Chinese stone market enterprise scale, low level of intensification shortcomings through the integration of production capacity, improving product technology content, to promote the strategic restructuring to focus on brand building, standardize business practices, expand marketing channels to promote sustained and healthy development of stone products. The research from the development status, the external environment, demand analysis, fundamental analysis of the development potential, the market positioning of the white marble resources market environment. On this basis, the white marble resources from resource protection and utilization, ecological and economic strategy, the strategy of sustainable development, the market order maintenance, enterprise production management, market development and brand building strategy. In this study, based on the certainty of the entire white marble industry, Beijing of Fangshan District Shiwo town white marble resources market environment and development strategy specific research. With the implementation of protective mining policy, Fangshan District, white marble double the opportunities and challenges facing the industrial upgrading and cultural heritage. Town of Shiwo how to develop and make good use of the existing stone resources and maintain their health to sustainable development; how to grasp the development of the industry and market dynamics, scientifically and accurately predict market trends, and further develop a reasonable development strategy, adapt to changing market environment, and continue to mature and grow, it has become an extremely important and pressing subject. In this study, first introduced the white marble resources of Fangshan District Shiwo town status quo, and the white marble resources Shiwo advantage of using SWOT analysis, weaknesses, opportunities and challenges, summed up the town of Shiwo white marble resources development and utilization of the basic principles of product strategy marketing, industrial integration, enterprise development, safeguard measures. Subjectivation for the town of Shiwo white marble products, personalized and diversification as well as white marble industry sustained and healthy development to provide reference and Beijing to build the world's cities and vigorous development of cultural and creative industries as an opportunity to quickly meet consumers growing white marble products material and cultural needs.

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