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The Leisure Enterprises of City’s Location Management Based on the Utility of Citizens’ Leisure Experience

Author: LiuWei
Tutor: ChenShiBin
School: Zhejiang University of Finance
Course: Business management
Keywords: City leisure businesses The public leisure experience utility Location management Public leisure properties
CLC: F719
Type: Master's thesis
Year: 2011
Downloads: 39
Quote: 0
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Abstract


With the continuous improvement of the economic conditions of the people, leisure is increasingly integrated into people's daily lives, especially the high level of urbanization in public life, public recreation research also receive attention in recent years. Leisure experience of the public utility not only can reflect the views of the public on the quality of service of the leisure enterprises, provides the basis for the leisure enterprises improve service, and to provide a reference for other public leisure activities, and promote the sustained and healthy development of urban leisure businesses. At present, the academic the leisure enterprise location management is relatively rare, empirical research is rare. For the leisure enterprise location factors will impact and how big an impact the lack of research on the effectiveness of public leisure experience. In order to identify the the leisure business location factors (information factors, spatial factors, human factors and space factors) affect the path of the effectiveness of the public can experience and analyze the effect of size, this study mainly do the following: First, the introduction of location theory experience theoretical studies to build model study urban leisure enterprise zone bit whether public leisure experience utility generates impact; second, on the basis of the relevant literature study of, the introduction of public leisure features as the model adjustment variables, analysis of its urban leisure enterprise zone bit factors (information factors, spatial factors, cultural factors, and economic factors) and the relationship of the the public leisure experience utility regulation; Third, on the basis of previous research, the reference to the literature work out the final questionnaire, through the issuance of paper questionnaires and online questionnaire recovered 273 valid questionnaires. SPSS software factor analysis, correlation analysis and regression analysis and other analytical methods to deal with the collected data, draw the following conclusions; (1) urban leisure business location factors have significant positive public leisure experienced utility impact; (2) the degree of public leisure properties played a counter-regulatory role in the relationship between the location of urban leisure enterprises and public recreation experienced utility. Conclusions, the following recommendations for the management of urban leisure business location: (1) strengthen the management of the the urban leisure enterprise information factors to ensure the authenticity of the information passed as objective as possible by some specific information for leisure and corporate media is passed to the public; (2) the microscopic location status to which urban leisure should increase the emphasis on efforts; (3) to seize the cultural advantages of the city, to show up in the form of the public would easily accept and understand, aroused public the resonance; (4) give full consideration to the impact of public prices and other economic factors, product pricing and the public can accept the degree of match; (5) the role of great importance to the regulation of public leisure properties, actively strengthen the positive impact on people's experienced utility . Finally, research contributions and research, and future research directions prospect.

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