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Research on Publishing and Propagation of Wood Engraving Picture of Zhuxianzhen

Author: XuLiMin
Tutor: SongYingLi
School: Henan University
Course: Journalism
Keywords: Woodblock New Year Modern publishing Central Plains Culture Symbol dissemination
CLC: J218.3
Type: Master's thesis
Year: 2011
Downloads: 82
Quote: 1
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Abstract


New Year pictures as a wonderful work of art unique to China , China 's ancient folk art essence . Zhuxianzhen woodblock New Year is the masses of working people on the occasion of the New Year , for Spring , pray for a good harvest of a folk art form , is the product of the civilization of China 's agrarian age . Woodblock New Year pictures of cultural industries as an important symbol of the Central Plains folk culture zhuxianzhen rapid development in digital media technology, today , they encountered a bottleneck in the development , we must first explore the rich cultural connotation and significance from the theoretical level depth , and then explore it as a traditional cultural industry how to better adapt to the modern economy and society , and thus have a greater economic value . The biggest problem is that the content and form of the zhuxianzhen woodblock New Year following the beaten track , the lack of innovation . Culture of the farming civilization during the birth of the zhuxianzhen woodblock New Year pictures , its survival of the soil is already huge changes to the content and form of the traditional static can not fully meet the contemporary society . The new form and content to expand and explore its rich cultural values ??, and generate some economic value in the field of publishing industry , is a historical responsibility entrusted to us . From the perspective of Communication Studies , zhuxianzhen woodblock New Year as an important symbol of the culture of the Central Plains folk , its rich cultural connotations decided the zhuxianzhen woodblock New Year pictures as one of the Central Plains culture dissemination symbol , and have a unique advantage . Deep to unearth the cultural values ??of the zhuxianzhen woodblock New Year pictures , multiple channels to expand the content and form of the zhuxianzhen woodblock New Year pictures , breaking the existing bottlenecks in the development , expand external communication can build publish further improve zhuxianzhen woodblock the popularity of New Year pictures , enhance the soft power of the Central Plains culture .

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CLC: > Art > Painting > Painting techniques > A variety of painting techniques : by Purpose > New Year
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