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Research on the Presentation Situation and Development Strategies of Puyang City Profitable Table Tennis Club

Author: XuFeiHu
Tutor: ZhangQiuFen；GuoWeiWei
School: Henan University
Course: Subject Teaching
Keywords: Table Tennis Club Operating Status quo Problem Countermeasure
CLC: G846
Type: Master's thesis
Year: 2011
Downloads: 245
Quote: 0
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Abstract


In today's world, the evolution of the sport has appeared on the traditional fitness and cultural patterns of socio-economic value and leisure trend, increasing economic development of the sport, the sports market has become a unique development potential market. Sports economy in the world more and more countries and regions, showing a good momentum of development, community sports market is also increasing attention and study. With the establishment and development of the socialist market economic system, China's sports undertakings toward the socialization of the road of industrialization, have emerged in the sports market. Fitness Club is a new form of sports organizations in the sports market, but also a region, a city, even a country's economic development and social progress of the symbol, but also a reflection of the advanced culture. It is based on improving health, enhance physical fitness, cultivate character, my heart and soul for the purpose of sports market, mainly distributed in large and medium-sized cities, a variety of fitness, fitness, rehabilitation, entertainment venues, equipment, technical services, it also provides recreational services, sports tourism and sports rehabilitation. Table tennis is China's \the main force in the development of the sports industry. Operating Table Tennis Clubs in Puyang City, the aim of furthering the Puyang City, table tennis sports industry development, improve the system of table tennis club, so that the Puyang City sports industry with the public entertainment fitness activities have been a good development. In this thesis, questionnaires, expert interviews and other methods, through the analysis of Puyang City, the development status of the operating table tennis club and the main problems, make suggestions, and provide a reference for the development of Puyang City Table Tennis Club. The results showed that: 1 Puyang City, the managerial table tennis club consumer spending power; complex factors restricting consumer spending; consumer motivation is basically the same. Puyang City, small and medium-sized cities characteristics determine the scale of operation of Puyang the managerial table tennis club more than a miniature; and are located in the downtown area of ??the city; business model membership; generally general profits. Puyang City, the managerial table tennis club table tennis coaches part-time coaches and less highly educated, but the table tennis technology and teaching; as a major source of income to run the table tennis training courses. Puyang city government should strengthen legal construction and industry management; encourage investors to expand the ranks of the Table Tennis Club; step up publicity efforts and other measures. The Puyang City the managerial table tennis club Problems include: the management system is not perfect; operators lower level of professional management.

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CLC: > Culture, science,education, sports > Sports > Ball games > Table tennis
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