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The Communication Behaviors and Influnces of Virtual Community

Author: RenXiaoMin
Tutor: ZhangGuanWen
School: Shandong Normal University
Course: Communication
Keywords: Virtual community Communicative Action Interactive mechanism Social impact
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 463
Quote: 1
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Abstract


As a basic application of the Internet in the form of virtual communities from the earliest BBS started development today, has become an increasingly comprehensive public space. Between virtual community of users, expand the the Macross communicative action can not be achieved in real life, and this often interactive communicative action also extends from the Internet to real life, the powerful influence of the social reality. This thesis is based on comprehensive study of communicative action in the virtual community, further analysis of the impact of virtual communities to social reality. This thesis is mainly from the following five aspects: First, the generation and development of virtual communities to sort out. Virtual communities formed on the basis of the BBS. Network technology, Internet users body awareness, social democracy and progress to jointly promote the virtual community gained a huge development, showing the type of diversification diversified and people-oriented feature. Second, virtual community user interaction behavior survey of empirical investigation. On as independent individual users in a specific use in the virtual community, and that they formed during use of virtual communities understand and evaluate overall grasp of communicative action in the virtual community, its social impact of a scientific reference data. Third, the study of virtual communities of communicative action. Communication Outlook According to Marx and Engels, the paper argues that communicative action in the virtual community spirit belonging mainly to the exchange of information between people exchanges, virtual communities virtual fair, free, pluralistic discourse could commence spiritual interaction the material basis. Through case studies to the End of the World Community, for example, the paper discussed the behavior characteristics of communication in virtual communities and interactive mode. In addition, the special communicative action in the virtual community - network cluster behavior analysis; interpretation from a psychological point of motivation and psychological mechanisms of communicative behavior in virtual communities. The fourth, from a macro perspective, the social impact of communicative action in the virtual community overview summarizes. This thesis from the changing pattern of news dissemination, the virtual community to become a distribution center for public opinion, and to promote the social democratic process to form a unique community culture, bringing the network of a large number of non-rational network of public opinion, online violence, the network hype issue five point analyzed. Fifth, the appropriate and feasible recommendations to guide communicative action in the virtual community. Exchanges between virtual community user interaction mixed with many irrational, immature behavior, resulting in a lot of negative impact to the real world, so to better achieve positive interaction in virtual communities and social reality, it must be the virtual community communicative action of the user guide it to the development of a rational and reasonable direction. In short, the study status of the development of virtual communities and motivation, user characteristics, using the evaluation mechanism and mode of interaction; pointed out that the virtual community has become a new platform for people Interaction, communicative action is a spiritual interaction between users, essentially an interactive interpersonal; communicative action in the virtual community has the power of a polymer to be able to inject new strength into the development of China's political, economic, social, and cultural aspects. However, due to the anonymity principle of the network, exchanges between the behavior of Internet users also contains some irrational, immature composition, and thus bring a series of problems in the network violence. The combined analysis of communicative action and its social impact, the paper then put forward recommendations and strategies to guide virtual community user interaction behavior.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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