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Analyze the Television Report Strategy and Function in the Crisis Invents

Author: DingPi
Tutor: LiangXiaoJiang
School: Shandong Normal University
Course: Radio and television Art
Keywords: Crises TV report Improvement measures
CLC: G222
Type: Master's thesis
Year: 2011
Downloads: 157
Quote: 0
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Abstract


Modern social crisis in the rapid economic development and the advancement of technology, while hidden elements, requests and plunder of the human order the immediate interests to keep the nature too was nature crazy revenge, earthquakes, tsunamis, landslides and other natural disasters, The true picture of the Japanese earthquake vividly demonstrated the power of nature. Due to the unbalanced economic development and driven by their own interests, international disputes and regional conflicts, one after another, displaced war refugees. In the process of economic development, some set of others for their own gain life and death disregard contend with the moral law, accidents, disasters, public health security events, social security event in high frequency, not only cause significant property damage, but also a threat to the masses safety of life and physical health, and seriously affect the normal social order, triggering the concerns of ordinary people for their own safety. Television media still its authoritative official source of information in a highly competitive environment of the modern variety of media maintained a high level of media credibility, focus on reported events of their choice will become the focus of public attention over a period of time, playing an agenda-setting important role in the events reported select the angle and the way to guide public opinion toward. The television media plays in today's information society monitoring environment, and guide public opinion, communication and coordination functions for crisis events reported strategy largely affect the solution of crises and the stability of the social order. In this paper, the advantage of the analysis of television media and the characteristics of the crises, explore strategies and functions of the TV media coverage in the event of a crisis, proposed future the television media crisis events reported improvement strategy, provide a reference for the effective combination of television media and crisis events, promote the television media to play a greater role in the development process of crisis events. This paper is divided into five chapters: The first chapter analyzes the characteristics of the TV in the competitive environment of the new media, the intuitive ability to feel the sound and picture combination, quickly and efficiently Live Coverage of the ability, the increasingly diverse receives way, and far ahead of the credibility of its laid in crisis events reported in the main force. The second chapter, the definition of the status quo of crisis and crisis events, defined in the definition and scope of this study crises. Chapter Wenchuan Earthquake, 2008 Southern freezing rain and snow disaster crises on behalf of the analysis of television media coverage in the event of a crisis strategy, fast dynamic, full three-dimensional, people-oriented, open and transparent, appropriate angle is reported in a crisis event excellent performance in the TV media. Chapter study television media, the role of crisis events reported: monitoring environment, play a role in early warning; guide public opinion, to regulate social order; asked the reasons oversee government action; communication and coordination to ease social conflicts; inspire reflection and promote social progress. The fifth chapter is the focus of this article and innovation, through television media reports strategies and functional studies proposed improvements our TV media should take in response to the crisis event: shorten the time difference, using modern technology to improve early warning systems; improve camera device coverage, rich screen reports; strengthen the building of spiritual civilization, and enhance the education of crisis warning; reports tend to improve the \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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