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TV packaging the use of geographical elements

Author: WuXiaoXue
Tutor: PanQiang
School: Capital Normal University
Course: Fine Arts
Keywords: Localization TV Package Chinese TV
CLC: G222
Type: Master's thesis
Year: 2011
Downloads: 77
Quote: 0
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Abstract


Since the new century , China TV with satellite channels , the rapid expansion of terrestrial channels , TV channel specialized resources encountered crowded, locate duplicate bottleneck. Market competition in the television packaging increasingly grim backdrop , this article from a practical level and the level of theory , re-examine the current media ecology patterns and changing population characteristics viewing the case , geographic elements into the TV package practical significance , as well as competitive metrics ; systematic combing , elaborate packaging area of the creation of television , has not only limited the initial stage sporadic Bureau packaging and promotional programs , but that is highly focused and from an overall comprehensive coverage on the broadcast field , from a single program package to the entire channel packaging to determine television brand image in the market . Increasing competition in the channel in the case , the channel become an effective overall packaging establish channel positioning , highlighting the unique style channels , strive for and an important means of attracting viewers . TV industry today , television is no longer the simple packaging is a program for packaging, but increasingly asked us a unique perspective and a unique perspective to the entire TV channel to conduct an overall package to attract audiences from all aspects . Excellent overall packaging channels for television image can play a facilitating role , full of shocking images and sound can cause the viewer's attention , and even to the entire channel to bring extraordinary significance. A suitable TV program content package could make the program Vivid, a stable audience groups . This paper analyzes the case of multiple geographical elements applied to the successful experience of television package , combined with practice , and then reflect on China 's regional development of television packaging issues and put forward their point of view.

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