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China Tourist Electronic Commerce Development of Economic Analysis of the Network

Author: ZhangZhengHua
Tutor: GanLianJun
School: Chongqing Normal University
Course: Tourism Management
Keywords: Tourism e-commerce Economics of Networks Competitive strategy
CLC: F592
Type: Master's thesis
Year: 2011
Downloads: 438
Quote: 0
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Abstract


Tourism e-commerce in tourism information database, e-business banking is based on the use of the most state-of-the-art electronic means of the operation of the business system of tourism and its distribution system. Tourism involves the amount of information and capital flow more tourism e-commerce with its low-cost, pay electronic information transfer efficiency, wide coverage and features organic fit with modern tourism, so as to promote the rapid development of tourism key. Tourism e-commerce with traditional tourism industry is very different under the new law of development in the network economy and market characteristics. The development of China's tourism e-commerce fully reflects the law of development of the network economy. This article is intended to be the framework for the development of China's tourism e-commerce analysis, to explore the development of China's tourism e-commerce law and how to deal with the challenges of the future. I hope to provide some meaningful reference for the development of China's tourism industry through the analysis of this article. This paper the background, purpose and significance of the topic, and a review of the research progress of tourism e-commerce at home and abroad and to analyze the network economy of the modern economy. Since then, the use of network economics theory of the laws governing the operation of China's tourism e-commerce. Furthermore, detailed analysis of the development of China's tourism e-commerce framework and market structure, conduct and performance of China's tourism e-commerce analysis. The last part of the proposed strategies and recommendations for the future development of China's tourism e-commerce businesses. The structure of the paper is arranged as follows: Chapter 1 is an introduction. Introduces the research background, purpose and significance, and travel e-commerce research literature do a collate and analyze Finally, this research method, innovation and insufficient. The second chapter is the analysis of network economy of the modern economy. The main content is the analysis of network economic impact on traditional economic theory as well as the running of a modern enterprise. The third chapter is a framework for the development of China's tourism e-commerce analysis. The main content of this chapter is to analyze the development of China's tourism e-commerce market, pointed out that the course of development of China's tourism e-commerce, market characteristics and development model. Finally, analysis of the the China tourism e-commerce market structure, market behavior, market performance. Chapter Chinese tourism e-commerce enterprises operating rules. The main contents include four Chinese tourism e-commerce law of supply and demand law, the cost of the law, corporate operating rules. Chapter competitive strategy analysis of China's tourism e-commerce businesses. This chapter is mainly made some comments to the competitive strategy of China's tourism e-commerce businesses, combined with the analysis of game theory, come take relevant strategies should take measures.

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CLC: > Economic > Tourism economy > China 's tourism industry
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