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With tourism booming , through the tireless efforts of the Party committees and governments at all levels in recent years, and the city's tourism system , Heze tourism has made certain achievements , showing a good momentum of development , the deepening of main characteristics create tourism system , the construction of a tourism project planning had become the rapid advance of tourist attractions and service facilities to comprehensively strengthen Peony Festival held level increased year by year , tourism promotion with remarkable results and other aspects . However , due to many factors of history and reality , resulting in their level of development lags far behind other cities in the province , its growth rate is still not keep up with the growth rate of the consumer demand of the people of the city to speed up travel , which objectively requires Heze industry development speed , strengthen theoretical study on the basis of a comprehensive analysis of the actual situation of the development of tourism in Heze City , to explore the ways and methods suitable for the development of local tourism , to achieve new breakthroughs . Papers Heze City tourism development from a strategic point of view, as the research object , comprehensive analysis of Heze City to promote tourism development survey, pointed out that the motivation Heze City, to promote the development of the tourism industry as well as the problems faced . To solve these problems , pointing out that suggestions to promote tourism development in Heze . Dissertation on the development of tourism in Heze City macroeconomic environment and conditions , micro-environment and conditions , as well as trend analysis , pointed out that the development of tourism in Heze facing good opportunities for development , Heze tourism development process and lack of depth analysis of the issues and problems existing in the tourism development process . On this basis , the full use of the theory of sustainable tourism development , respectively, from the the perfect tourism management system, scientific planning and layout , establish and improve the investment and financing system , the implementation of the overall marketing strategy to promote the city 's three-dimensional development and strengthening of qualified personnel , optimization seven aspects of tourism development environments , such as suggestions to promote tourism development in Heze .
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