Dissertation > Excellent graduate degree dissertation topics show

Technology innovation research based on customer value

Author: SiJianMei
Tutor: AnLiRen
School: Northwestern University
Course: Technology Economics and Management
Keywords: Customer Value Customer Perceived Value Enterprise Technology Innovation Competitive advantage
CLC: F273.1
Type: Master's thesis
Year: 2011
Downloads: 114
Quote: 0
Read: Download Dissertation

Abstract


As market competition continues to intensify, to get to keep your business competitive advantage through technological innovation in the theory and business circles to obtain a broad consensus. Competitive advantage in the final analysis from the enterprise value created for the customer. Currently, many of our enterprise technology innovation idea did not originate from the analysis of the customer, but most from the technology or governance by personal judgment, and the majority of the product is not listed on mortality, and thus lead to technological innovation and customer value the dislocation. Therefore, the study of the relationship between technical innovation and customer value is very important, important theoretical significance and practical significance. This paper argues that effective enterprise technology innovation and customer value should organic combination, identify customer value and enterprise technological innovation combined with point interaction between research customer value and enterprise technology innovation, enterprise technological innovation model is built based on customer value, as Chinese enterprises technological innovation provides a new theoretical basis. The main method of theoretical analysis and logical reasoning, research methods to establish a theoretical framework of enterprise technology innovation based on customer value. First of all, we proceed from the purpose of the enterprise technology innovation introduced customer value creation, pointed out that the nature of the enterprise technology innovation to create value for customers, and the analysis of the interaction between customer value and technology innovation: new technology innovation oriented to customer value, customer value to promote technological innovation, technological innovation to further create customer value. Enterprise value creation theoretical basis for analysis of the the products customer value, corporate profits and businesses to create the total value of the change before and after the enterprise technology innovation, enterprise technology innovation model is built based on customer value, logical way to draw enterprise technology innovation - - increased customer value - customer perceived value, reduce production costs, or both simultaneously. Again, enterprise technology based on the customer value innovative ways - product innovation, technology and service innovation; then make the right technical innovation decision-making based on the research of many aspects of the business environment and customer needs, combined with the actual situation of enterprise technology based on customer value innovation process to optimize the combination of various resource elements to enable enterprises to maximize the economic benefits and social benefits to the lowest cost. Finally, the example of Procter \u0026 Gamble case studies further demonstrate the problem.

Related Dissertations

  1. Guangzhou Daily Newspaper Group, the industry value chain research,G219.24
  2. Research on Audience Value in Proffessional Basketball League,G841
  3. Research on Influencing Factors of Relative Customer Value,F224
  4. Relationship of the corporate ownership structure , scale and technological innovation,F224;F273.1
  5. Shenzhen Tyco Electronics Ltd. Customer Relationship Management,F426.63
  6. Airport VIP Services Analysis System Design and Implementation,V351.3
  7. Customer value assessment based on comprehensive foreign trade enterprise channels of customer classification,F752;F224
  8. The Study on Relationship between Market Orientation and Competitive Advantage,F224
  9. Research on Improvement of Real Estate Company Competence Based on Customer Value,F293.33
  10. Analysis on the International Competitiveness of Aquatic Products in Shandong Province,F326.4
  11. Research on the Third-party Logistics Enterprises’ Competitive Advantage in Tianjin Ftz Based on the Transition Trend of Bonded Area to FTZ,F259.23
  12. A Study on the Correlation of Enterprise Philanthropy and Consumer Response Based on Customer Perceived Value,F274;F224
  13. C2C e-commerce platform , customer perceived value,F724.6
  14. On Technical Barriers to Trade and the Countermeasures of China,F752.02
  15. The Influence of Technology Capital Investment on Enterprise Growth,F273.1;F224
  16. Family business tradition of Competitive Advantage,F276.5
  17. Brand Competitiveness Research Based on Customer Value,F273.2
  18. Classification of Customer Value Based on Rough Sets - Neural Network,F224
  19. Empirical Research of the Relation between Resource-capability-portfolio and Competitive Advance,F224
  20. Research on the Segmenting of Security and Protection Service Based on the Perceived Value,F224
  21. China's food export trade international competitiveness and its influencing factors,F752.62

CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Enterprise Technology Management
© 2012 www.DissertationTopic.Net  Mobile