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Study of the KPI-oriented Performance Assessment System in AT Group

Author: DuLiHua
Tutor: LvHaiJun
School: Beijing Jiaotong University
Course: Business Administration
Keywords: Performance Management KPI Real estate
CLC: F293.3
Type: Master's thesis
Year: 2011
Downloads: 454
Quote: 3
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Abstract


Specific to the cyclical nature of the real estate industry , relevance, regional policy sensitivity , how dramatic changes in the competitive real estate market environment to achieve business objectives , the problems faced by many real estate companies . As the core KPI performance appraisal system is to achieve business objectives , mobilize and inspire staff enthusiasm and creativity to improve the overall point of view of the various departments , collaboration awareness , quality of service and responsibility , enhance the competitive vitality , the efficient operation of the various departments to adapt to the increasingly fierce market competition . In practice , many companies KPI performance appraisal , the depth and intensity of the same , one way or another , to varying degrees, affect the performance appraisal results . On the basis of the theory of the study of performance management and performance appraisal , AT Real Estate Group's existing performance appraisal system analysis to find out the problems of the evaluation system . AT Real Estate Group after the the clear annual business objectives, sectoral responsibility and authority division of labor , management measures to adjust the organizational structure , remuneration system , laid a management infrastructure for the effective operation of the improved performance appraisal system . Down to every level of the Group 's strategic objectives , companies, departments and individuals form a harmonized KPI system , while strengthening the monitoring of the process to achieve the objective , tracking and management of targets , leading to various positions to achieve job performance in order to achieve business objectives. In this paper, design and implement KPI performance appraisal system to the improvement of the performance assessment of peer companies provide an idea and reference AT Real Estate Group .

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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