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Shenzhen Welfare Lottery Issuing Center Marketing Strategy

Author: SunFei
Tutor: WangErDa
School: Dalian University of Technology
Course: Business Administration
Keywords: Welfare Lottery Marketing Strategy SWOT analysis
CLC: F832.48
Type: Master's thesis
Year: 2011
Downloads: 148
Quote: 0
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Abstract


Welfare lottery is a national issue to make up for the deficit spending on social welfare an important means , the world has more than 100 countries and territories through this way to raise community funds for the sick and elderly , disaster relief and other areas of the social assistance system construction, to ensure a harmonious society, the healthy development of civil society . Based on the lottery principle , from the analysis of the development of the Shenzhen Welfare Lottery history and status quo of revealing Shenzhen Welfare Lottery industry facing major difficulties and challenges. On this basis , the use of economics, management , marketing, and strategic management of the basic theory, with Beijing , Shanghai and other welfare lottery market development for horizontal comparison to find Shenzhen Welfare Lottery in product development and marketing major gaps . Use SWOT analysis to explore the environment in the same geographic market , the welfare lottery and sports lottery , lottery ticket \On this basis , propose suitable Shenzhen Welfare Lottery lottery market development marketing strategy . The results show that the Shenzhen Welfare Lottery The first is to establish marketing strategies to meet the market demand enterprise management mode of public institutions , the implementation of performance appraisal management, improve management efficiency ; followed by lottery marketing mix marketing strategy should be taken , diversified product development, strengthen brand building, improve the sales channels, and strengthen human resources and team building strategies ; while increasing welfare lottery market development space , customer consumer group by socio-economic \expansion. Finally, to strengthen the cultural field lottery and build problem lottery intervention and rescue mechanism to reduce the lottery to give the \

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