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Study on the Strategy of Design on Super Stores in Multi-Format Commercial

Author: HuangZuo
Tutor: YangYi
School: Huazhong University of Science and Technology
Course: Architectural Design and Theory
Keywords: Format Multi-format Super stores Design strategy Comprehensive Environmental Sustainability experience
CLC: F721
Type: Master's thesis
Year: 2011
Downloads: 52
Quote: 0
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Abstract


It has entered a period of relative stability after the introduction of super stores into China. After large numbers of site visits, I found that there is not the existence of a separate supermarket format stores building almost. The super stores which are under operating, constructing or planning and designing, are organized into multiple commercial activities. So this paper will be studied the super stores under comprehensive format. For its early planning, fixed line design format design and other aspects of the issues in-depth study and, combined with field trips and actual participation in the design, and research findings to improve.In this paper, format will be integrated design strategy super stores under the object of study for the thesis, and were analyzed and discussed with the targeted. As the object of study, comprehensive format for the design strategy is developed by a super store to ahead of the competition, with the purpose of developing their own to compete for the consumer market as the main content. The launching of a series of comprehensive is a long-term strategy. Design strategy should be integrated format in the level of commercial buildings. A higher angle and the overall vision and comprehensive consideration, not only within the super store formats to meet the comprehensive part of the design and operation, but also to the whole complex format for the design and operation of commercial buildings need to.Therefore, this article will focus on the characteristics of the design strategy and general format of issues related to commercial buildings as comprehensive and detailed analysis and research, and eventually return to supermarket stores under the comprehensive format of the design strategy. Therefore, this study will focus more on integrated format commercial buildings in the overall design and thinking, and finally, comprehensive format suitable for the development of sustainable commercial building supermarket store design strategy development, rather than the supermarket stores under the integrated format of the minutiae of architectural design to collect and summarize.This total is divided into six chapters:The first chapter is an introduction course of the study will be outlined in the paper, the article focuses on the research background, study, research objectives, methods and research framework and so on.The second chapter is the development of supermarket stores, first discussed by the super market to the supermarket to store the products of the process and reasons; and then stores and supermarkets will be integrated single format supermarket stores under the format differences and similarities were discussed.The third chapter is the status of the supermarket stores, supermarkets will be two multi format stores under the actual case for the media, comprehensive format for the supermarket stores under the detailed description of the current situation and analysis.Chapter four main factors affect the design strategy, a supermarket store format will be integrated strategy designed to analyze a number of key influencing factors and discussion of some conclusions of this study for the proposed course of the study the main issues to be resolved.The fifth chapter is comprehensive supermarket format stores under the design strategy, as the concluding part of this article, a supermarket format stores will be integrated strategy for the development of design analysis and research, the formation of the article’s findings and the core.Chapter six is the conclusion, issues related to design strategy will be discussed, including policy formulation and implementation, specification updates, and sustainability issues.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
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