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Implication Construction of Body Consumption

Author: LiuDongJian
Tutor: HuangYePing
School: Jilin University
Course: Communication
Keywords: Physical Consumption Significance Construction
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 207
Quote: 0
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Abstract

This article discusses the physical consumption of consumer culture and its significance under the construction problems, which are talking about physical consumption refers to consumers in the maintenance performed on the external image of self-consumption activities. Consumer body is a combination of historical and cultural consumption patterns, and since humans have been adorned on the body is there, the body's own consumption are the same, just not the same as the sign of consumption are different, but in a modern consumer society body consumption more valued by the people. And the body's position in history has experienced a process from the shelter to the light, in the consumer era, the body from the edge toward the center, has become a consumer society of the most eye-catching one. In the context of consumerism, the body is the carrier of joy and happiness, and the way to be happy is to let the body through the consumption desires are met, in particular the desire to be someone else can see. Consumer Culture Body Care What not to promote health or the salvation of souls, but in order to achieve a self-satisfaction, and are aware of others, which they would feel happy. Consumer culture has been advocated under the body should be beautiful and full of temptations, commercialization and symbolic body becomes prominent, the body's consumption has been labeled a variety of bright labels. Consumer spending in the era of the body become so important, not only because it is the body's status change, but also because the developed capitalist economy requires consumer to adapt to the production of the body's consumption concept also cater to the economic level. In consumer culture, the body through the consumption and personal comfort, a sense of accomplishment, such as taste and convenience linked adore the body's \money, and even the ultimate happiness. The body has a symbolic significance, the external body image has become a symbol of self-worth, physical differences to be highlighted. In the consumer society, the mass media and advertising is to build meaningful consumer body protagonist, this is because the mass media and advertising has its advantages and characteristics, they can be spread according to the unique strengths, visually more respected by the consumer culture of the body been infected, thus dramatically aesthetic symbols body expansion. Consumption through the mass media and advertising to promote the body meaning that instilling physical freedom, the idea of ??the body is important to call attention to the body's desires. And advertising in the mass media under the Constitution, declaring the beauty of the body and the temptation to represent everything that produce the body's sense of worship, inspire people of status recognition, digestion disappointment of reality. Advertising media demonstration and implementation of better standards body to promote idealized body image, but also through the packaging idol or star image to spread the beauty of the body, creating a visual world full of temptations. Advertising and the media to develop standards to make people aware of themselves and the ideal distance, the resulting anxiety, have to go to the body in order to alleviate anxiety and consumption. Body mass media and advertising gives meaning there are norms of violence suspect, is the body's surveillance and discipline. But discipline is not all, for the personal consumption of the body but also embodies the sense of subjectivity. Since the body is the symbol of consumption consumption, then the selection and use of the symbol is a subjective expression. Of course, the physical object is the role of consumption that is the carrier of life, the flesh, for the body consumption we must also recognize that risk, should be under investigation in the subjective risk of bodily consumption an important position.

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