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Research on the Whole Industry Chain Strategy of COFCO

Author: WangJiaLi
Tutor: YaoJiaZuo
School: Beijing Jiaotong University
Course: Business Administration
Keywords: Industry chain integration Related diversification Core competitiveness of enterprises
CLC: F426.82
Type: Master's thesis
Year: 2011
Downloads: 828
Quote: 1
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Abstract


The competition between the modern enterprise is no longer a point of competition between enterprises , but around the overall competition between the enterprise and its extended value chain of upstream and downstream , and woven into the value chain value network . Therefore , the competition among enterprises has been transformed by the competition of all members of the value-added business ecosystem . The COFCO 2009 to build the whole industrial chain \Since then, this has always been the import and export trade of agricultural products and food as the core business of large trade enterprises , began to enter the agricultural field source and terminal two , and in order to build one from planting and breeding to processing, logistics to trade , research and development until the sale of a complete industrial chain . With the the COFCO Group has accelerated the pace of mergers and acquisitions , initial results of the whole industry chain building initially formed around rice , wheat , barley , sugar and tomato , meat , biomass energy , feed , beverages , eight agricultural industrial chain . But along with the rapid expansion of the COFCO Group , facing the risk gradually increase the risks mainly include two categories: financial and operational risks . Financial risk mainly COFCO higher rate balance , break through the 60% ??of the red line , a high debt ratio is brought fracture risk capital flow ; operational risks mainly in the risk of failure of the integration of industrial chain , prone to large enterprises disease, industrial chain link problem that will affect the whole industry chain . In this paper, on the basis of the industrial chain integration theory , trying to find a method to reduce risk and improve operational efficiency of industrial chain integration . This paper mainly discusses the strategy of the whole industry chain of COFCO . What are the risks of the implementation of the strategy of the whole industry chain , and how to avoid . The paper uses the case study method . Conclusion : ADM, Cargill and Louis Dreyfus, and other well-known multinational grain merchants have been formed within the worldwide industry chain model ( planting - processing - Logistics - Trade ) , China 's grain and oil markets and different degrees of intervention , therefore , in the new the competition period , COFCO must adjust its strategy and strategic transformation . COFCO progressive realization of the strategy of the whole industry chain will help improve overall corporate performance .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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