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In recent years, with the rapid development of China's national economy , the income and living standards of the people has undergone enormous changes , changes in consumer attitudes is also accelerating , the car concept is popular as a non- luxury household goods , will be more demand for car to the larger , greatly stimulated the development of the automotive market . Most car manufacturers will invest in the research and development of new models every year with a number of the new car market . The new car market pricing as an important part of all manufacturers must carefully make decisions . Therefore, the establishment of a scientific and reasonable pricing model , to provide new ideas and methods for the domestic new car pricing research significance . For new car pricing , access to a large number of domestic and foreign literature , in view of the circumstances of previous studies are mainly concentrated in the pricing strategy and the factors that affect vehicle pricing , few quantitative studies , the paper mainly quantitative research to establish pricing model . Firstly, select a new listing in 2010 , five domestic middle and low models - Geely Panda 1.0L-MT dynamic version Great Wall Tengyi the the C30 1.5L MT Standard Edition , 2010 the new V3 Ling Yue 1.5CVT style version of the 2010 BYD the L3 1.8CVT flagship , Shanghai Volkswagen Lavida 1.4TSI sports version as to be priced models, and three methods were applied to treat pricing models price estimate . Firstly , adopt fuzzy mathematics fuzzy the similar estimate the principle , through the questionnaire , calculated the average score of the characteristic factors the calculated car close to the degree to estimate the price of the car ; Second, select a new car listed in 2009 , will affect car price factors as independent variables , using multiple linear regression to estimate car prices ; then , using the analytic hierarchy process towards pricing models for pricing . Finally, a comparative analysis of the results of the three models . In the above study , the integrated use of the theory of fuzzy mathematics, economics , consumer psychology and other disciplines and knowledge , further research on new car pricing issues . This study to make up for the current lack of research on new car pricing model , the theoretical and practical significance .
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