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The Guidance of Female Fashion Information Website on Women Consumption
Author: LiaoXiaoLing
Tutor: SunFaYou
School: Huazhong University of Science and Technology
Course: Journalism
Keywords: Consumer society Women's fashion information website Female consumer Guide
CLC: C913.3
Type: Master's thesis
Year: 2011
Downloads: 168
Quote: 0
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Abstract
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The relationship between media and consumer academic attention has been spread , for television, magazines, advertising and consumer relations research has matured , network communication and consumption has also been more and more attention . This study is already in the television, magazines or advertising and consumer relations based on the study , mainly from the point of view of communication , but with sociology, psychology and consumer behavior theory and other disciplines to explore women's fashion information website on the female consumer guidance. Consumer social context, more and more businesses are choosing network media as the most influential and dissemination of information to persuade the force platform , making consumer goods and a bridge between . The network media in the temptation of huge profits and returns actively involved in this interaction. In this interaction is manifested in more network media for consumer guidance. This paper attempts in the context of consumer culture to a new perspective , the use of questionnaires and case analysis , to borrow agenda setting , Saussure's signifier and the signified and other theories to three female fashion information website ( MISS SIXTY Pacific women Network , lending a network ) as the research sample , combing the female consumer in the female fashion information website presents under the guidance of the new features , and by analyzing the channels female fashion information website , text, images, ads set to study women's fashion information website of the \Therefore, this study very academic and practical significance .
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CLC: > Social Sciences > Sociology > Social life and social issues > Life and consumption
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