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Media Unit Incentive Mechanism

Author: ZhangHongPing
Tutor: ZhengChangJun
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Media Unit Incentives Corporate Governance Case Study
CLC: G206-F
Type: Master's thesis
Year: 2011
Downloads: 58
Quote: 0
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Incentives as a corporate governance mechanism an important part in solving due to asymmetric information problems arising agency has an important role. From 1994 Pearl of the Orient on the market, our media unit not only accelerate the pace of listing to the media currently has 19 listed companies , but also with the media represented Paid listed companies began in 2000 to explore the mechanism of the equity incentive . However, due to the special nature of the media unit , because the media industry is subject to control and restraint of one of the industry 's most stringent of the media unit of the incentive mechanism is very slow. In recent years , with the deepening reform of the media industry , the media unit of the principal-agent problem is gradually exposed , corporate performance and management incentive phase separation phenomena abound. In the modern enterprise system, how to align the interests of managers and shareholders , or how to make managers to maximize shareholder value towards the goal , become an eternal theme , the media industry is no exception. Incentive unlisted media unit current status ? Listed media company How effective incentive practices ? How the media unit for the specific circumstances of a reasonable incentive mechanism design ? These are to be answered and solved this problem . Therefore, this paper first provides a brief analysis of motivation theories , mainly from the perspective of corporate governance and management perspective elaborated theory of motivation ; Based on the theoretical analysis , then the incentive for our media unit to analyze the situation , respectively, from incentive pay , control right incentives and reputational incentives to analyze three aspects . In order to make the combination of theory and practice , the fourth part of this paper to analyze some of China's listed media company incentives practice and exploration, and Brilliant communication , for example, analysis of China's listed media company's equity incentive conditions ; in our country appointment and tenure media unit incentive , reward incentives and other incentives and reputation mechanisms , relevant recommendations in three areas , this paper combines NG television a sixth part of this specific case , analysis of the media unit 's basic motivation profile and each of its incentive lack of rationality and made ??the appropriate analysis, the final unit of incentives for reform put forward relevant proposals.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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