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Newspapers, websites and mobile terminal charging mode analysis

Author: PengZuo
Tutor: ZhangKun
School: Huazhong University of Science and Technology
Course: Journalism
Keywords: Newspaper Charging mode New Media Newspaper website The mobile terminal
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 174
Quote: 0
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Abstract


Newspapers charging mode reconfigurable nature of newspaper content is to find a new carrier, and new carriers to explore how to obtain benefits. This article focuses on newspaper websites and mobile terminals on the charging mode of exploration . In the literature review section , I combed the newspapers traditional profit model , media, and other related academic point of view of evolution of the existing academic media sites on the strengths and weaknesses of the study are summarized . This text is divided into four parts. The first part , the author of the popularity of new media and the resulting newspaper dilemma discussed. The rapid spread and penetration of the Internet , the network media coverage of a wider range of people ; along with the time of Internet users is growing, and constantly enhance the viscosity of the Internet , the network become the main medium for news one . The rapid development of the Internet media newspapers, magazines, television and other traditional media, the survival and development challenges , newspaper circulation and advertising revenue continued to decline, to accelerate the pace of the transfer of digital media . The second part focuses on the foreign newspaper websites try charging mode. Traditional newspapers , a lot has been reduced to a vassal major portals , websites at very low prices have made most of the traditional resources . This section summarizes the problems facing charges newspaper sites , namely lack of awareness of network user charges ; charging system instability leads to loyal subscribers can not be deposited ; news content without causing the user with high homogeneity willingness to pay ; Search engine causing leakage of news content ; Network pay a certain threshold. The third part of the mobile Internet era, newspapers charging mode exploration were discussed, mainly studied the newspaper APP charges try , but also on mobile newspaper carried a certain degree of analysis . The fourth section discusses the application of micro- payment model status and feasibility . Finally , the paper concludes that the successful implementation of newspaper sites like charging system must have its own exclusive, valuable content. Mobile terminal , the newspaper \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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