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Phone reading Analysis and User Acceptance Behavior

Author: PanWenNa
Tutor: LuYaoBin
School: Huazhong University of Science and Technology
Course: Logistics Engineering
Keywords: Phone reading Adoption TAM
CLC: F626;F224
Type: Master's thesis
Year: 2011
Downloads: 191
Quote: 0
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Abstract


With the arrival of 3G era, a variety of 3G services also gradually rising. Mobile services at home and abroad for research is also very much, but as a new mobile reading mobile services business, its research will become more important. Therefore, this paper based on TAM model with mobile reading through the establishment of a new model adapted to analyze the mobile business conditions, the related factors on the impact of user acceptance of mobile reading. Firstly, from a research background, purpose and significance of departure, we propose the adoption of the mobile phone to read the behavior of the necessity and importance, and then briefly describes our analysis in the post to be used in the methods and research line; access down, from the market point of view mobile reading market outlook and the future, through the mobile reading market size as well as users and mobile business applications in the service industry chain and mobile phone industry chain analysis of reading made a very important point , that is, in today's era of rapid development of social science and technology, mobile reading as an important mobile business applications market has great prospects. To be more precise depth of adoption of mobile business behavior analysis, we are more than Wuhan different levels of school students for the actual survey analysis, and then in accordance with internationally more common TAM theoretical model, combined with the actual phone reading , we proposed a new model. And by empirical analysis, PLS and two using SPSS statistical analysis software, the measurement model was the reliability and validity analysis, tested the validity and applicability of model assumptions. The results show that for this article adopted a specific mobile phone to read business studies, our proposed model for the user's actual behavior with good explanatory power. These will help operators affected by factors such as user adoption: social impact, usage scenarios, perceived usefulness and other decisive factors were analyzed, helping operators to promote mobile reading business, make the phone read more vigorous industrial development. In addition, the paper also points out the inadequacies of the study, and proposed to help promote mobile reading business's conclusions and recommendations.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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