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China Mobile since its inception , has been \High penetration rate environment in order to continue to maintain market leadership , differentiated services must be carried out on the stock market, dig deep , and the establishment of a more perfect marketing system. Specific to the Hubei Mobile , the recent decline in market share faces , the operating pressure of weak growth in the company's internal marketing management, marketing, case management confusion exists , the problem of imperfect marketing management process . To further enhance the market competitiveness of Hubei Mobile to enhance the level of corporate governance , it is necessary to segment strategy and marketing short board in-depth study for the establishment of a unified market segments and efficient marketing system . This article is for five Hubei Mobile in establishing an efficient marketing system market segments discussed aspects of research . In -depth analysis of the market situation Hubei Mobile , based on the proposed corporate customer market , the rural market , the home market , the campus market , networking marketing concept five market segments and in-depth study of the largest markets customer needs and market strategies . Through literature research, empirical research , field research, data analysis , questionnaires, lessons learned and other research methods, Hubei Mobile marketing capabilities were assessed , and in-depth analysis of the current marketing system Hubei Mobile problems . On this basis , proposed the establishment of the five market -oriented unified marketing system efficiency programs and the organization of landing implemented.
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