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WHDX Company C network business development strategy

Author: ZuoZhenHua
Tutor: DuLanYing
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: WHDX C network business Development Strategy
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 10
Quote: 0
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Abstract


2008 , the National Development and Reform Commission , Ministry of Industry and the Ministry of Finance issued a joint proclamation declaring formally incorporated into China Railway , China Mobile, China Netcom and China Unicom merger , former Satcom 's basic telecom business into China Telecom, China Unicom acquired by China Telecom Group Company's CDMA network ( hereinafter referred to as C network ) . With the restructuring of the Chinese telecom industry settled, the three pillars of the domestic telecommunications industry has formed a new pattern of competition , the new joint into the three major telecom operators full-service era of competition . WHDX companies, as China Telecom Group in Wuhan local branch offices , in accordance with the unified arrangements of the Group to undertake a C network business in the local mobile communications market, marketing development task , but after more than two years of exploration , WHDX Company C network marketing business share is still in business survival line edge . So, faced with a vast market of 3G applications and new development opportunities , WHDX company it is necessary to examine and analyze the basis of the existing corporate strategy , according to the company 's internal and external environment changes again for the C network services tailored to the new business dimensions of development strategies and put them into practice . This paper, based on this, the main use of PEST analysis , five forces model , factor evaluation matrix , the core competitiveness analysis model , SWOT matrix and other analytical methods WHDX company's external environment and internal resources and capabilities conducted a comprehensive analysis and comparison and alternative strategies proposed program was a comprehensive analysis and risk assessment , and ultimately determine WHDX C network company 's overall business strategic positioning and business development strategies, targeted implementation of the strategy put forward specific measures and recommendations. Through research and analysis , this paper argues that , at this stage of the market situation, to realize the scale of C network business growth , WHDX company's overall strategic business development C network should be positioned in the growth strategy and adopt differentiation strategy based, objective supplemented by gathering strategic competitive strategy, by providing differentiated products and services with competitors in the field of mobile user information needs to compete effectively in order to gradually expand the C network products in the market share of the business , and ultimately the size of the number of users to effectively break .

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