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January 7, 2009 , the Ministry of Industry and Information Technology official to China Mobile , China Unicom , China Telecom issued 3G licenses , so that the mobile communications market has undergone fundamental changes. Telecommunications market reshuffle : From a single large evenly matched, three operators have strengths and weaknesses . As technology continues to progress, the network continues to improve, operators in the network and the marketing of competitive differentiation to the homogenization of competition. Competition between operators not only in price , advertising, sales promotion , channel development and stability of the market as a favorable means and ways to compete in the channel will also be more obvious . Since channel stability and development related to the sustainable development of our business , so now all operators have increased the premium channels snatch . As the city's market is already saturated , the development of new customers mainly from rural areas. Therefore, the ability to effectively implement refined management channels , improve network coverage and marketing capabilities, will be the key to winning the rural market to snatch . With more and more refined level of channel construction , Deqing Branch county, town and village levels in the number of channel construction has become increasingly perfect, how to further improve the mobile business income share in the channels , improve channel efficiency , allowing the formation of good marketing and maintenance capabilities , is the channel meticulous management priorities. This paper uses the latest marketing channel theory, combined with the actual situation of the rural market Deqing , Deqing Branch of Zhaoqing mobile fierce competition in the market and how to properly configure the layout of the channel network , enhance the company's channel explore ideas and measures of competitive advantage . By taking a variety of effective measures to further consolidate and expand the upgrade channel advantages , in order to better respond to competition.
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