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E-commerce to promote the project Improvement of the corporate network

Author: WangRong
Tutor: ZhouShuiYin
School: Huazhong University of Science and Technology
Course: Logistics Engineering
Keywords: E-commerce Quality of service Customer Loyalty Internet Marketing Project
CLC: F724.6
Type: Master's thesis
Year: 2011
Downloads: 191
Quote: 0
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Abstract


In recent years, the rapid development of e-commerce industry in China and matures , the state in the next five-year plan plan document also proposed to vigorously develop China 's e-commerce industry , e-commerce companies have mushroomed in China to grow up , but now in China under some conditions , e-commerce between enterprises is very competitive. Many e-commerce enterprises in order to improve the competitiveness of enterprises , brand recognition and customer loyalty , so that customers purchase and repeat purchase behavior , implemented a series of networks to promote the project . Firstly, through the e- service quality and customer loyalty factors relevant literature studies , summarized a set of network operation to promote the project effectiveness evaluation index system. Second, in Taobao Mall , Jingdong Mall , Dangdang three B2C e-commerce businesses to collect the 10 networks to promote the project , inductive analysis of the core of these networks to promote the project implementing measures to analyze the customer's needs and their weights , and the use of quality function expansion method , with the index system for the operation of these networks to promote the project problems were analyzed. Then proposed solution to the problem , namely the use of Six Sigma methodology of DMAIC tools developed a network to promote the project improvements. In the last article of the full text of the study are summarized and proposed research prospects , I hope this network to promote research on the theory of operation of the project research or practice play a guiding and supporting role.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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