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China University Volleyball League (CUVA) the Operation of the Market Status and Analisis

Author: QiuMingQiang
Tutor: HuangYongChao
School: Beijing Sport University
Course: Physical Education
Keywords: 'CUVA' ' Students ' Volleyball League ' 'Event' ' Tournament Market ' ' Market-oriented '
CLC: G842
Type: Master's thesis
Year: 2011
Downloads: 110
Quote: 0
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Abstract


With the perfection of the socialist market economic system, the further development of the sports industry, the impact of sporting events in the world are growing, and its role in increasing people's interest and attention, the important value of sporting events in its able to affect the multi-level changes in the social structure, to bring social and economic benefits. Through literature analysis, the practice involved in the law, expert interviews, comparative law, logical method and modern market economics, modern enterprise management science, marketing, planning science, logic, philosophy, modern enterprise system, advertising sports economics, sports management, sports industry, sports marketing and other disciplines theory based on practice experience, combined to participate in CUVA referee work carried Study of CUVA market development, the purpose is to promote the good functioning of the CUVA sustainable development. The main content of the study with the meaning of the concept of CUVA market characteristics; main problem facing CLVA market development; CUVA market development countermeasures. Conclusion: the current stage CUVA system management is not yet perfect; affected by the team of students, coaches, and other factors, uneven competitive level; single audiences, not fully developed; participating schools on the awareness level of the market-oriented the different constraints CUVA market-oriented development; simple forms of cooperation with the media, and the low level of cooperation level; irrational competition system, to some extent, affect the schools participating enthusiasm; fewer sources of funding, in the form of a single. Recommendation: improve the management system, and improve various regulations and policies to promote the sustainable development of CUVA; founder of the college volleyball club, to establish and improve relevant rules and regulations, training for the team members, learning, incentives and other policies and material protection; perfect competition system, focus on the development of the first stage of the competition (ie, ordinary group; to create CUVA brand events, mining CUVA intangible assets, developed products related event, expanding sources of funding. give full play to the social effects of the university, and actively looking for partners, and attract more sponsored by enterprises and other social forces to solve the question of funding for training and competition Super League; strengthen interaction and cooperation with the sponsor, giving sponsors more rights raise enthusiasm sponsor; increase co-operation with the media to enhance level and the level of cooperation; strengthen construction of CUVA Coaches, gradually increase the full-time coaches proportion, to improve the level of Coaches; strengthen communication with professional teams, to improve the competitive level; fully tap the potential audiences and cultivate loyal fans expand Volleyball proportion of the population; pay attention to the game with the campus culture fusion. CUVA to focus on the combination of the game with the campus culture, reflects the unique charm of the contemporary university sports. during the game, all colleges and universities should take full advantage of the opportunity to show the school characteristics of the game and establish the image of the school, and promote the construction of campus culture combine.

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