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A Study on the Phenomenon of Public-opinion-spreading Through Bulletin Board System

Author: ZhangYing
Tutor: LiuJian
School: Jilin University
Course: Journalism
Keywords: Network Forum Public opinion Spread
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 394
Quote: 0
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Abstract


A mass media has been one of the key topics of academic research, and accompanied by the development of mass media technologies continue to emerge some new perspective and direction. The web forum is based on the application of Internet technology, along with a continuous development of Internet technology, information sharing platform. The emergence of online forums to a great extent on the rich the dissemination of information as well as information access, and has become an important tool of the attention to the external environment, assisted learning, living, entertainment; At the same time, the online forums as an information dissemination and sharing platform also presents some new characteristics and patterns of influence and guide public opinion. Explore the online forums and mass media in the interaction between, both from a theoretical point of view to improve the academic public opinion is a beneficial attempt to disseminate relevant research, but also for the community, the Government looking to effectively avoid network public opinion crises provide some reference. Network Forum today can be rapid popularization of network technology development, market economy boost audience literacy promotion, closely related to changes in the concept of Internet users in the user, as well as online forums diversified demands of these five factors. The rapid development of online forums, and to improve the way of information dissemination in the past, and to extend the information close to the right people and information rights of expression; Because of this, the Forum as an information dissemination, access, share channels in guiding public opinion, the topic of polymerization, discourse balance has also played an important role. Network Forum in the process of generation and dissemination of public opinion, reflecting public opinion in the outbreak - \function, not only reflects the current audience of the thoughts and attitudes of some hot social events, and even affect the traditional media attention on the event itself. Network Forum is a variety of elements from opinion leaders, ordinary Internet users, and information on topics such as combined with each other, interacting, interrelated and the formation of public opinion network acculturation of Internet users, to meet the information needs of Internet users, reflecting reflected a distinctive openness, interactivity, immediacy and anonymity, in recent years some hot news events, such as microblogging anti-trafficking, money goes will be dead and so on, all in the forum, the Forum has become reflect public opinion powerful platform to boost public opinion and positions. Generally speaking, the Internet forums with their own powerful information sharing advantages, discourse protection advantages, by Chuan feedback advantages, people live, work, learn, and handling of the matter of the size of the country the world at home, have played an important role in but also because the network forum itself of openness, anonymous sex, etc. Features led to an online forum of public opinion emerges out of the negative issues, such as false information to mislead public opinion, vulgar information interfere with public opinion, the network of violence infringement endless network Pushing Hands breeding spread, etc.. For these problems, from the strengthening of audience media literacy, environment purification of online forums, the strengthening of the network gatekeeper system, as well as online forums and social responsibility to strengthen the four to conduct public opinion shared by the whole people, and thus boost the online forums space, extension and supplement traditional media features, become a platform for government insight and understanding of public opinion.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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