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What the leaders of China 's media group

Author: LeiWei
Tutor: JuHongLei
School: China University of Political Science
Course: Journalism
Keywords: Media Group Leader Qualities
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 66
Quote: 0
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Abstract

The media is everywhere in our public life, personal life. We need the media, because we need the information. The digitization of the network into the media has brought tremendous changes, bringing another round of changes. The mode of transmission is more diverse, dissemination of a broader range of spread of the subject is more complex. The media industry is closely linked to our political life, economic life, and it is about our right to expression, social awareness, and also that the income-generating profitable. Understandably, the media industry is a highly professional, highly intelligent industry. This the industry practitioners intellectual requirements, level of education and the ability to work are put forward higher requirements. This is an autonomous, groups struggle between the ideal and reality. Therefore, the leadership of such workers, the positions of the leaders of the media group is full of challenges, always facing new topics from technology era, social workers proposed. The media of most countries in Europe and the United States of a private nature, heavyweight global media empire leaders are successful entrepreneurs, and the spokesman for the image of his kingdom. Speaking of News Corp., we think Murdoch; Speaking of Viacom, we think of Redstone; Speaking of CNN, we think of Ted? Turner ... every media group with its leaders The personal touch, the leaders of the leading business strategy everyone study concluded. In China, less known to the public, the media group leaders, Liu Changle, in addition to the Phoenix TV, it is difficult to think from the media group of their leaders, the leaders we do not understand, this is by the special nature of our media , as well as its business management system. At present, China the media basically taking institutions, enterprise management mode. As an important part of the cultural industries, China's media market is in a period of transition, the gradual market-oriented reforms. 1, the study of the qualities of the leaders of the media group in China, demonstration Media Group in China and what kind of leaders recognize examine today's media group in China is an important aspect of the operation and management system. The selection and appointment of the leaders of the media group is the focus of the research areas of media management. 2, the field of media currently being carried out market-oriented reform, the selection and appointment of leaders should also be an important component of the reform. 3, the media, leaders of the Group of certain traits and characteristics of the Group performance. Nearly 20 years, the leadership performance has been the forefront of modern management, leadership performance leadership activities starting point and destination. To explore leaders traits, as well as to China needs what kind of leader is the inevitable choice to improve the leadership performance of the media group.

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