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The Study of Urban Pinkers’ Service Design Especially Carpool Design Based on Ethnography Theory Methods

Author: ZhaoPeng
Tutor: LiShiGuo
School: Jiangnan University
Course: Art of Design
Keywords: Fight off The groups cultural learning method Service design Carpool Mobile Internet
CLC: TP393.09
Type: Master's thesis
Year: 2011
Downloads: 174
Quote: 0
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Abstract


This topic originated in the inspired thinking and social phenomenon three years to participate in the actual project. Concern to the urban development people Ecological Thought by ecological awakening rise to the eco-conscious; concerned about the real community of human indifference and contrast of the virtual community in full swing; concerned about the rise and development of recent years \In conjunction with their participation in Procter \u0026 Gamble, China Telecom, Chita08 on the characteristics of the project, to guide users to of ethnology areas groups Cultural Thoughts research methods, to research urban fight off social and cultural phenomenon. Final design specific \Former \Specific line of research: to fight off and the group culture to learn the theory of two Overview profound analysis of the understanding of the object of study, clear groups of cultural learning the significance of the research methods to fight off. 2, depth learning community cultural studies, Web services, product design, user research methods some theoretical innovation to fight off established based on the application of the group culture method of the Web service design model. 3, in accordance with the design model and the international user research methods, using actual observation, questionnaires and depth interviews to the urban fight off the collection and analysis of service design elements and focus on \Finally, to carpooling, for example design is based on the proposal of mobile Internet services, including service concept, service objectives, user analysis, service system features modular design, design service processes in different contexts. The paper concluded: 1, innovation and the establishment of the four phases of Web service design model based on group culture learning methods; 2 summarized analyze the target user group and specific design elements to fight off Web services, and carpool analysis the carpool Web service two types of situations, the typical user roles and four modules design elements; 3, specific design based on mobile Internet carpool service proposal. Target user group of taxi and nonprofit private car carpool information network platform, designed to meet the urban travel demand, the green savings carpool service, while helping to expand the field of mobile Internet applications, to enhance the fight off the virtual community building .

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