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The Problem and Solution: Perspectives of the Animation Industry in Guangxi

Author: LiuZuoLing
Tutor: ShenBeiHai；ShangNaHong
School: Guangxi University
Course: Communication
Keywords: Animation industry Animation industry in Guangxi Problem Countermeasure
CLC: G124
Type: Master's thesis
Year: 2011
Downloads: 66
Quote: 0
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Abstract


Cultural industries to promote economic growth , Guangxi current strategic initiatives . In the \Guangxi animation industry started late , with advanced provinces and cities there are obvious gaps to be to catch up . Guangxi animation industry research , and to provide some guidance for the development of the animation industry in Guangxi and cultural upgrading of the industrial structure . This paper uses observation and field survey , cultural industries theory study , drawing on existing the animation industry research theoretical results . By three aspects of the animation producer and manager , animation products and animation services , animation consumer survey , the animation industry in Guangxi is located in the formation period . This period is the experience accumulation stage , relative to the eastern animation developed areas to be uncompetitive , but still on an upward trend overall . Guangxi animation industry there is a government administrative measures need to be improved , the anime can not meet the market demand , the animation business is the lack of market-oriented operation , low industrial capacity for sustainable development a few questions , while also facing unprecedented opportunities . Guangxi animation industry chain in every aspect of the enterprise are also few , industry competition mainly from external pressure . Must be closely united to establish the overall concept of the animation industry in Guangxi . To play to their strengths , resources development and integration with the market-oriented business , strengthen the management and planning of the animation industry , the formation of the animation industry in Guangxi fist brand , go to government support , intensive path of development of the first comic .

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CLC: > Culture, science,education, sports > The world culture and culture > China > Cultural industries, cultural market
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