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The Connotation and Relation Research among Brand Culture, Dress Style and the Theme of Product

Author: LiJie
Tutor: ChenGeng
School: Hunan Normal University
Course: Art of Design
Keywords: Brand Culture Dress style Product theme
CLC: TS941.1
Type: Master's thesis
Year: 2011
Downloads: 38
Quote: 0
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Abstract


The apparel industry has always been an important pillar industry in China , today's apparel industry has begun to move towards the brand of the road from the \After nearly 20 years of accumulation , the brand development of the clothing industry in China has made remarkable achievements in the world now . But the classic legend of Chinese clothing brand Chanel , Givenchy West 's \apparel brand in China is the lack of a distinct cultural connotation , not the style of the same strain , blurred brand personality . So how on the basis of the study of brand culture , dress style theme connotation seek the operability law transformed into a style of dress from the brand culture , and then converted to the product by the style of dress theme , and this law is applied to the clothing brand product planning practice , become an important theoretical and practical significance of the research project , the results of research can enrich both the theoretical study of the clothing brand , while guidance apparel brand management and apparel design education development . Of combined through theory and practice , with a survey , literature method , logical law , case law , and simulation research methods , analysis ladies house brands , for example , to start from the brand culture connotation and denotation , brand culture , dress style connotations and relations , product theme as the core of a more comprehensive study of the meaning and value of the brand culture , the distinction between the categories of clothing style and value , the role of the product theme and meaning , brand culture , dress style and product theme , Contact and many other content . This paper is a preliminary exploration of the brand culture , dress style and product theme study have practical inquiry sought to both theoretical guidance . Hope to provide a reference for the development of modern clothing brand and costume design education development .

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CLC: > Industrial Technology > Light industry,handicrafts > Garment industry,footwear industry > Garment industry > Basic theory
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