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Sociolinguistic Analysis on Mobile Advertising Slogans

Author: QuTianTian
Tutor: Ban
School: Jinan University
Course: Linguistics and Applied Linguistics
Keywords: Mobile advertising slogan Community Language
CLC: H052
Type: Master's thesis
Year: 2011
Downloads: 406
Quote: 0
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Abstract


With the rapid development of the market economy , advertising is gradually applied to various fields of social life . Advertising industry as a barometer of the market economy , to some extent, reflects the status of economic development as well as social development . On the other hand , the economic and social development will also affect commodity advertising strategy . Advertising language is an important part of the advertising strategy , push in terms of economic and social development situation will inevitably affect the advertising language . Mobile advertising as a new kind of advertising , its development is bound to its unique influence and role in social development . Therefore , we can use the mobile advertising included in the research topics of sociolinguistics . Current academic research on mobile advertising . This article of the study from the perspective of sociolinguistics phone slogan . First, detailed classification of mobile advertising ; Secondly , on the basis of classification , respectively, from the angle of grammar and rhetoric on the structure of the mobile advertising phrase , sentence category rhetorical analysis ; once again , this article focuses on the mobile phone some of the issues and explore the relationship between the slogan and the socio-economic , psychosocial and cultural analysis , focused on writing a reflection of various social factors in mobile advertising language ; Finally, the collected mobile advertising language corpus the reason for this are discussed , and propose a solution . Phone slogan studies provide some reference value to their future research .

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