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Internet since the inception of its superior data and cross-regional , interactive and timely updates soon among the world's fifth media as newspapers, magazines , radio, television , and an impact on the world's emerging media. The impact of the Internet on daily life not only changed the traditional entertainment, friends , work mode , and even affect the traditional business model . With the rise of online shopping , a lot of ads flooding the network. Legal norms and monitoring tools for online advertising is not perfect , and mixed in a large number of network false advertising , greatly harm the interests of consumers , and undermine the market order . Issues paper, based on the status quo on the the network false advertising regulation at home and abroad , the loopholes of existing regulatory network for the network false advertising subject, network false advertising monitoring tools , network false advertising cases investigated and false advertising laws applicable to conflicts systems and diverse research through a comparative study of domestic and foreign -related laws and solutions , hoping to find a method of false advertising the network solutions suitable for China's national conditions , to make some contribution to the improvement of the legal system of China 's online advertising .
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