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The Research on the News Release of Crisis by Chinese Governments

Author: LiZuo
Tutor: JingQingHong
School: Beijing Forestry University
Course: Philosophy of Science and Technology
Keywords: Government Crises Press Releases
CLC: D630
Type: Master's thesis
Year: 2011
Downloads: 164
Quote: 0
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Abstract


With the gradual deepening of China 's social and economic development and world globalization process , our government needs time facing crises . Crisis PR refers to the organization of a series of activities to handle and resolve organizational crisis be taken in order to maintain its image, the use of public relations theory and strategy . The famous scholar Habitat Yan'an He has asked the public relations point of view of the three elements of \Public relations activities of the process is actually the Lord , object dissemination and communication. Therefore, whether the flexibility to use various media to create favorable public opinion environment is the key to the success of the public relations activities . The press release is an important tool for the government during the crisis public relations . At present , China's government press release crises there are many inadequacies , there are many areas for improvement . The author based on the classical theory of public relations , communication studies and journalism , based on a review of the government response to the crisis event news release history , analysis of our government at different times some of the classic case of the response to the crisis event press release and summarized some of the successes and failures and lessons learned ; addition , I stood in the Government's point of view , elaborated on the important role of good crisis event press release , and our government , the press release in response to the crisis event exists try to make some of their own ideas and suggestions , and hope that we can make our government more effective response to the crisis event scientifically to carry out the work of the press release .

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CLC: > Political, legal > China's political > State administration > State organs and personnel management
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