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Research for Sports Fans in the Framework of Professional Sports

Author: MouXueZhong
Tutor: SongQuanZhen
School: East China Normal University
Course: Humane and Sociological Science of Sports
Keywords: Fan base Value Professional Sports
CLC: G843
Type: Master's thesis
Year: 2011
Downloads: 64
Quote: 0
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Abstract


The development of sports fans in this category . How to properly treat and correctly treat fans to become a real problem , but also a complex issue . Limited research scale and depth can not be fully and thoroughly fans value do time -depth Analysis of , and therefore the choice of the research perspective of select fans phenomenon presents more concentrated occupational sports as a starting point for research , in the framework of professional sports , but not only limited to professional sports to look at the fans as the existence of social groups and the meaning of existence . In the process of the commencement of the study , the first in the large amount of data on the basis of history , reality , and even the cultural phenomenon of the fan base , integrated, based on the relevant issues , to construct the framework of this problem . The main issues include : the fans exist fans of reflected in the value of professional sports as well as on the basis of social value of development of China's sports fans Perspective . Based on the above issues , this study first to analyze the characteristics of the fans that fans prevalent , fans characteristics embodied in each person 's leisure process , that everyone has the fans seed ; and analyze the performance under the conditions of modern sports fans . Second , from the stakeholders perspective professional sports , think : fans is the source of the value of professional sports , and fans to the economic value of the direct economic value and indirect economic value . The fans direct economic value the economic benefits generated by their own survival as a social group , including direct fans to buy the club products and fan base ; fans indirect economic value is much larger than the direct economic value of the fans , the indirect economic value in the behavior of sponsors and broadcasters embodied ; fans of the social value of the combination of group value with the value of physical education ; performance from fans hidden value perspective view of the club losses , investors from professional sports clubs investors earn huge social benefits and economic benefits . Finally , from the fans, the value of the angle analysis of the development of China Sport , think : our sporting nation and to the sports power change in the process should be is fans groups in the development and growth of the process , the fan base and cultural accumulation of process ; fans groups, the development should be from the school and As community .

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CLC: > Culture, science,education, sports > Sports > Ball games > Football
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