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Evaluation of Investment Venture on Digital Book Industry in E-book Platform

Author: ZhouXueZuo
Tutor: ZhangSuoDi
School: Shanxi University of Finance
Course: Management Science and Engineering
Keywords: Electronic paper book Investment Risk Evaluation Questionnaire Analytic Hierarchy Process Fuzzy Comprehensive Evaluation
CLC: G237.6
Type: Master's thesis
Year: 2011
Downloads: 86
Quote: 1
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Abstract


Compared to traditional books, digital books have a technological advantage, the advantage of the spread, the concept of advantage and price advantage. Electronic paper book readers to read digital books electronic paper technology has the advantages of radiation, low power consumption, not to hurt the eyes, and the same effect as reading a paper book the same feelings. According to the development of the market situation, the risk investors have to focus on this emerging industry of digital books based on the platform of electronic paper book. However, the short time of development of the industry, the industry chain is very complex, there are still many problems to be resolved, such as copyright, digital publishing business model, electronic paper book standard, terminal key technologies, the interests of the industry chain distribution. Research of digital books (electronic paper book) the factors of industrial development a lot of literature, but the combination of research and investment risk evaluation. Based on the above background, the thesis of the investment risk evaluation based on electronic paper book platform digital book industry. Used questionnaires and factor analysis method investment risk evaluation index system, on the basis of the system using AHP and fuzzy comprehensive evaluation method to establish the investment risk evaluation model based on electronic paper book platform digital book industry. Concludes the paper work, mainly in the following three aspects: 1. Investment risk based on electronic paper book platform digital book industry conducted a survey of papers based on the principle of selection of the investment risk evaluation, given the initial choice of investment risk evaluation. On the basis of the primaries, the questionnaire was used for authentication. Reliability and validity analysis of the returned questionnaires, questionnaire reliability and validity levels are acceptable conclusion. Electronic paper book platform digital book industry investment risk evaluation index system of paper questionnaires returned credible factor analysis, the eight common factor dimensionality reduction, and try to factor rotation explained the actual meaning of the common factors, the establishment of investment risk evaluation index system based on electronic paper book platform digital book industry. Established risk assessment model based on electronic paper book platform digital book industry investment thesis in investment risk evaluation index system based on AHP and fuzzy comprehensive evaluation method, the establishment of electronic paper book platform-based digital book industry investment Risk Assessment Model. The conclusions of this paper, according to domestic conditions and environment, has now entered the investment risk as \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Editing and publishing of electronic publications
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