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The Study of S Real Estate News’s Development Model in Digital Age

Author: SongDan
Tutor: SunBinYi
School: East China Normal University
Course: Business Administration
Keywords: New Media Traditional media Digitized Developing
CLC: G211-F
Type: Master's thesis
Year: 2011
Downloads: 22
Quote: 1
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Abstract


The strong challenges brought by the new media, traditional media industry in China in recent years most talked about topic. In this context, the S discuss the traditional planar professional media property reported in the model of development of the digital age, has a very important practical significance. S Real Estate News was established in January 2001, as a part of the J Press Group's professional real estate classes weekly. Founded 10 years ago, S property reported to go to a healthy development of the road, always adhere so special, so special, brand, do a good job, and stronger, to do the service, and has formed the core of mainly second-hand housing information competitiveness . However, with the deepening of market-oriented, since 2006, the S property reported indicators, such as the published scale, circulation, advertising revenue, profits are decreased. Particularly noteworthy is With the development of electronic information technology, driven by new technologies, the emergence of new media on S Real Estate News caused a huge impact on the development of the S-estate reported facing unprecedented difficulties. To S property reported as the thesis object, in accordance with the internal and external environment - S property which news gathering - business management - business model as analytical thinking, using the SWOT matrix, PEST model and Porter's five forces model, it studies the relationship between the competitors and the current situation, analyze the problems and reasons of its current model, and the future direction of development of the real estate newspaper of S in the digital age. On this basis, the S property reported in the direction of the development of the digital age to make recommendations accordingly. This thesis, starting from the actual case, the stress S Real Estate News, the news is a fundamental, in-depth coverage of news is the advantage, but the spread is even more important. S Real Estate News If you want to have a new development in the digital age, we must strengthen integration of a number of the original content, multiple spread gradually from the \rise to the concept of media products; same time, digitizing \core value growth basis points and positioning, re-layout and S Real Estate News reporters and editors, management, operation mode in accordance with the requirements of the digital reform. Detailed analysis of the data and the structure and layout of this article, for many in the reform of the digitization of professional weeklies, in strategic management, value proposition, marketing channels, customer relationship management, operations support systems, to build the core competitiveness, growth basis points clear improve customer loyalty, there will be a certain referential significance.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Organization and management
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