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China TV hit shows study

Author: ZhuZuo
Tutor: ZhuXiao
School: Shaanxi Normal University
Course: Radio and television Art
Keywords: TV hit shows Marriage dating reality show Schema Compare Dissemination of results Innovative research
CLC: G222.3
Type: Master's thesis
Year: 2011
Downloads: 986
Quote: 1
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Abstract


TV hit shows unique about the end of the eighties of the last century, appears on television screens in China has rapidly became popular to decline again revival, Jianrugaochao TV affectionate phenomenon to attract a wide range of audiences concern, but also triggered a social hot. However, for this TV affectionate phenomenon, the lack of in-depth specialized research. In this paper, the basic theory of the concepts covered by the TV hit shows, areas, art features first comb. Chinese TV hit shows in the reality show in the form of a stage to show themselves and to build a free and open networking platform for single men and women, civilians longing for love, that single men and women for the purpose of providing services to meet the audience the entertainment needs of targeted internal innovation of the Academy of Television Arts and economic effects for the driver of a class of television programs, is a marriage dating reality show areas. Divided into matchmaking, speed dating and reality shows, the three stages of development, interactive entertainment, the four artistic features of the emotional service, drama, suspense and style of civilians. Secondly, we select a comparative analysis of the two stages of speed dating reality show TV hit shows. About Rose \And from the perspective of sociology, psychology and theories of the reasons for the re-emergence of the TV hit shows. The reason why the TV hit shows from the external conditions for the re-emergence of first, the men and women left the number has increased every year due to the transformation of the social structure. The second is The the inherent cultural needs of the Academy of Television Arts to promote the external manifestations of constant change and something new. Again on the theme of the times, it is due to the opening up of the era of the pursuit of the young people on love and marriage and the yearning for a better emotional hit shows ten soil lucrative survival. Finally, the media is driven by economic interests, bound to a comeback hit shows. Again, the paper uses communication theory dissemination of results of the current TV hit shows. Analysis from the following three aspects, emotional level, the use of the situational theory analysis of the impact of TV programs dear to the general audience. Second, at the cognitive level, the use of agenda setting theory to analyze the impact of the TV hit shows of traditional marriage concept; mate selection criteria of the majority of the youth audience in psychology and attitude levels, the use of culture to the theoretical analysis of TV hit shows impact. This analysis is based on extensive grasp of the material, the actual investigation of the program and completed on the basis of theoretical knowledge in relevant disciplines. Next, the paper analyzes the existing problems of the TV hit shows. Mainly include the program's format identical program style program thrust of impure Filter and guests lax four aspects. Thus solve these problems, the author proposes the development strategy of the TV hit shows. Are: one strategy of high grade, the connotation of the brand strategy, service, entertainment, multimedia, interactive multi-technique strategies and emotional authenticity of the communication strategy. Innovation strategy for the future development of the TV hit shows, from the form and content of the two levels. Finally, the outlook for the future development of China's TV hit shows, concluded that TV program has its own internal life cycle. To want television programs dear to eternal youth, only Trump is innovation the form and content of the program, in order not to fierce market competition eliminated, long invincible.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business > Program production
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