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On Intenet Public Opinion Management of Government in Public Emergency

Author: LiShang
Tutor: SongXiaoMei
School: Inner Mongolia University
Course: Administration
Keywords: Public emergencies Government Network of public opinion
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 398
Quote: 1
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Abstract


Powerful social forces of the network of public opinion to change the philosophy of government in the management of public opinion in public emergencies , to bring a change in the way of the government administration , the unique advantage of the spread of public emergencies in the network of public opinion had a positive impact on the government's social management , improve the level of government administration , to promote the scientific development of the public emergency network management of public opinion . Network technology to bring the Gospel to the human society at the same time , however , also bring public opinion to the government network management problems, especially in public emergencies , the focus of public opinion and spread of the network , can easily lead to the negative public opinion of the government , the government caught network of public opinion crisis . Although the network technology has changed the environment of government management of public opinion , but at the same time bring opportunities for government management of public opinion also produced a new problem , but also increased the difficulty of government management of public opinion . Network public opinion grasp the people's government at the same time also increased the difficulty of management , network public opinion the government and the public dialogue on an equal footing at the same time weaken the government's right to speak, the network of public opinion to promote the efficiency of government decision-making but also increased the difficulty of public opinion to guide . The reason the government at the center of the concept of public opinion is the government into a management dilemma ideological reasons , the special nature of the network as a mass media are objective reasons for the government into management difficulties , lack of crisis response capacity of the Government into a management dilemma subjective reasons , the rule of law is not perfect system of government into management difficulties reasons , the network agenda setting the complexity of the government into a management dilemma for technical reasons . The resulting public emergencies , innovative the public emergencies Government network public opinion management philosophy , to build the public emergencies Government network public opinion management mechanism , improve public emergencies Government network public opinion management principles , the Government to strengthen network management of public opinion , and properly solve the crisis of the network of public opinion , an important strategy to achieve the Government network public opinion effectively guide .

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