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The Study of the Strategies of the Government Response to Micro-Blog’s Public Opinion in the Background of WEB 2.0
Author: SuRiNa
Tutor: GaoZuo
School: Inner Mongolia University
Course: Journalism
Keywords: Web 2.0 Government Micro- blog Public opinion Tactics
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 769
Quote: 2
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Abstract
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Micro- blog is a technique that allows the user a variety of ways through SMS , websites , instant messaging software and external API interface updates , short personal text and public offering mini- blog , with real-time production , publishing , the reproduced and feedback information dissemination characteristics, is the product of the emerging Web 2.0 era . 2009 is the development of China 's micro- blog . With the appear after such Yihuang event \the blog has gradually become the network of public opinion aggregation platform network public opinion aggregation , as well as in the public domain , and also likely to become channels rumors spread rapidly . It can explode at any time online public opinion , has posed a serious challenge to the government to prevent and disposal network events . Therefore, how to deal with the application of micro- blog of public opinion , this government needs to face a new and very practical significance . This paper first reviews the background of the micro- blog , and to define the definition of micro - blog , summed up the propagation characteristics of the micro- blog ; , journalism , communication studies , sociology , as well as the network of political science as a theoretical basis , analysis of the micro- blog the generation mode network of public opinion , combined with the actual case , in-depth analysis of a micro blog Emergencies serious challenges to the government because our government deal with the status quo ; finally put forward on the basis of some of the government in the face of micro- the blog public opinion when the deal with the application of the basic principles and strategic thinking .
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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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