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Research of Web Data Mining in E-commerce Companies

Author: Zhang
Tutor: ZhangRunTong
School: Beijing Jiaotong University
Course: Business Administration
Keywords: Web Data Mining Data warehouse Data Management Project module Public foreign key
CLC: TP311.13
Type: Master's thesis
Year: 2011
Downloads: 281
Quote: 0
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Abstract


In this paper, the research on e-commerce Web data mining and data warehousing , to explore a flexible , cost - effective data mining system mode . The process of building data mining system through data collection, a summary of work experience , analysis of mature foreign top- down , bottom-up research recently appeared build a data mining system theory , combined with the demand for the domestic e-commerce company and Web data lack of mining , in particular, is to analyze the actual work of data mining related experience . Pointed out that the data warehouse and data mining server environment ; project module and the public foreign key concept , and these two concepts as the core design of the \the core business concern data three data mining mode : personalized website customized system , database inspection systems , the unregistered user behavior analysis system , and three design ideas are based on data warehouse design in this article 's . This paper the design of flexible , low-cost , bottom-up Web data mining system is feasible for e-commerce companies , e-commerce companies to analyze their own operations and the operations of favor .

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Programming > Database theory and systems
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