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Design and Implementation of Association-Rule-Based CRM System in Retail Business

Author: WuZuo
Tutor: ChenWeiZuo
School: East China Normal University
Course: Software Engineering
Keywords: Customer Relationship Management Retail Data Mining Association rules
CLC: TP311.13
Type: Master's thesis
Year: 2011
Downloads: 82
Quote: 1
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Abstract


With China's retail industry increasingly fierce competition , especially the growing number of large supermarkets and traditional marketing model is not suited to the modern new situation . Customer Relationship Management (CRM) as a \a very important role . Customer relationship management system based on data mining technology , through a mathematical model to analyze large amounts of data generated by the businesses in the marketing process , divided into different types of customers or market , analysis of consumer preferences and behavior methods help merchants to maintain the existing customers , develop new customers and further enhance customer satisfaction . Traditional customer relationship management system based on integration of data mining ( association rules ) and handset platform , enabling the system to more efficiently complete the data analysis , the deeper mining potential customers , more timely information for user feedback . The papers from the following aspects : (1) design and development workflow for a large supermarket , a large supermarket retail business CRM , including customer management and intelligent analysis subsystem , including customer inquiries , merchandise sales analysis, product sales associated analysis and customer consumption correlation analysis functions . (2) in customer consumption associated analysis , the use of data mining Apriori algorithm of association rules mining consumer goods customers , customer consumption model , according to the laws of customer choice , promotional , to provide users with shelves Recommended placed and promotional programs . ( 3) in the design of data collection , using a popular database management system , the main line of the data stream , customer consumption data warehouse table data table design using two-dimensional correlation structure of the model , this model for data associated with a more clear and concise structure .

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Programming > Database theory and systems
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