Dissertation > Excellent graduate degree dissertation topics show

Research on Development Strategy of ZhengzhouSiTong Auto Parts Co., LTD

Author: ShenXiaoMing
Tutor: JiaXuDong
School: Lanzhou University
Course: Business Administration
Keywords: Auto Parts Sell Development strategy
CLC: F426.471
Type: Master's thesis
Year: 2011
Downloads: 71
Quote: 0
Read: Download Dissertation

Abstract


The 21st century, science and technology rapid development of economic globalization is speeding up, mankind has entered the era of knowledge economy, knowledge-based, networked become the basic trend of economic development and globalization, the increasingly fierce competition between the modern enterprise, market volatility acceleration. In the face of unprecedented challenges, the full implementation of strategic management is the only way out of the corporate survival, development. Zhengzhou Stone Auto Parts Co., Ltd. has long been operating in the fixed mode, a low starting point, progress is slow, the development has not been able to break the bottleneck. With the intensification of competition in the industry, for the sake of an invincible position, we must change our concepts, recognize the situation and work out the actual interests of the Company's development strategy. Therefore, how to select and implement scientific development strategy to enhance the competitiveness of enterprises, has become the Company and the main issues. In this paper, the understanding as a starting point, a comprehensive analysis of the development strategy of Zhengzhou Stone Auto Parts Co., Ltd. to integrate theory with practice, followed by the outside and inside, Deep research proposed for the future development of the company and practical development strategy for the selection and implementation of programs. Firstly, the use of learned PEST analysis to analyze the external environment, the analysis of the opportunities and threats facing enterprise; followed by the analysis of corporate resources, capabilities, and current status, analysis of the enterprises have the advantage and disadvantage needs to be improved; then SWOT analysis obtained several strategic portfolio; Then, by quantitative analysis, selected from a combination of several strategic practical strategies to develop a medium-and long-term goals to guide the future development of the enterprise; Finally, from aspects of corporate culture, organizational structure, leadership to develop the implementation of control measures of corporate strategy. This paper studies Zhengzhou Stone Auto Parts Co., Ltd. choice of development strategy and implementation of the program is the actual situation on the basis of fully integrated, targeted, operability and creative. I believe that, Zhengzhou Stone Auto Parts Co., Ltd. to seize opportunities outside the enterprise environment, relying on the origin, marketing, financial advantage, enterprises have developed rapidly; With three unified operation, reduce operating costs, increase the competitiveness of the company; consolidating existing repair station sales market, using its own capacity to expand to other markets; visibility within the existing system, the expansion of the social market visibility; existing marketing capabilities and resource advantages related product diversification.

Related Dissertations

  1. Study on International Development Strategy of Chinese Research Universities,G647
  2. Yunnan Natural Rubber Industry Development Strategy,F326.2
  3. Space environment of rural children left behind boarding schools,TU244.2
  4. The Research of Intangible Cultural Heritage under the Shield Dance of Yunghsin Vision Status and Development Strategies,G852
  5. Exploration of Soil and Crop Selenium for Development of Se-Rich Produce in Ruian, ZheJiang Province,S153
  6. Research on the Development Strategy of Chaoyang Natural Gas Company,F426.22
  7. 2008 Beijing Olympic Games, Jiangxi Province Development Strategy of Competitive Sports,G812.13
  8. Dalian Development Zone Development Strategy of the public fitness center,G812.7
  9. Tianyu Development Strategy,F426.7
  10. Tianyuan Chemical Company Development Strategy,F426.72
  11. Tianjin Pharmaceutical Group Development Analysis and Countermeasures,F426.72
  12. Social services Perspective university teachers' professional development,G451.1
  13. Study on the Development Strategy of Gansu Luminous Real Estate Co.,LTD,F293.3
  14. Study on the Wan Nan Market Development Strategy of R Company,F426.6
  15. Study on Development Strategy of Lithium Industry in YiChun City,F426.6
  16. Study on Electronic Banking Development Strategy of China Construction Bank Lanzhou Railway Sub-branch,F832.2
  17. Study on the Development of New-typed Group Towns in the Xinjiang Production and Construction Crops,F299.27
  18. Research on Industrial Development in the City of Jilin in Th Background of Taking Chang-Ji-Tu as the Pilot Zone,F127
  19. Study on the Cultural Industry of Gesar,G124
  20. The Study of Shandong Post E-business Development Strategy,F616
  21. The BW Internet of Things Development Strategy,F49

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile