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Brand influence purchase intention Study: hedonistic perspective

Author: ZhongHua
Tutor: YiXueDong
School: Dalian University of Technology
Course: Business management
Keywords: Brand image Hedonism shopping value Purchase intent Department stores
CLC: F721;F224
Type: Master's thesis
Year: 2011
Downloads: 91
Quote: 0
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Abstract


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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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